International Contents Market SPP 2016

1 SPP 2016 Summary Name of event Contents SEOUL Project competition Webtoon award Screening Network SEOUL Network SEOUL Contents IR Bizmatching Ignite Enjoy SEOUL Contents TALK SICAF Wandering Seoul International Contents Market SPP (Seoul Promotion Plan) 2016 Period July 5, 2016 (Tuesday) ~ July 8, 2016 (Friday), 4 days Venue Dongdaemun Design Plaza, Seoul Millenium Hilton Hotel Sponsors Seoul Business Agency 2

2 SPP 2016 Theme Webtoon OSMU Animation Big buyers including major companies from Korea, China, America, and Europe etc. will participate in the animations and webtoons. It is a networking hub-market where all major media, platforms, and production companies of Korea will congregate. It is an outpost of global business gathering top contents of Asia. Find your treasure in SPP ! 3

3 Program details: Contents SEOUL Project competition Webtoon award Subject -Unpublished animation projects that are in planning∙producing∙finishing phases. -New projects looking for broadcasting media, investors, or joint producing partners. First prize Best planning prize Best creativity prize US $15,000 US $10,000 Recruit notice First prize Second prize US $15,000 US $10,000 Preliminary round Final round Awards ceremony Awards volume AprilMayJuly 5 th ~6 th July 8 th Awards volume Subject -Webtoons that are being published serially or are finished, and with high possibilities of OSMU. - Agencies, authors and the like having ownerships or negotiation rights to webtoons. 4 Contents NetworkEnjoy

4.1 Program details: Network SEOUL Contents IR ○ First prize - PART 1 : OSMU projects such as dramas and musicals based on webtoons. ※ About 3 pieces of work will be selected to which up to 400 million won of SBA investment fund will be provided. The 3 pieces of work will be provided with different amounts of investment. - PART 2 : Animations that need investment for sequels, animations for theaters and the like. ○ Venue : Rialto room - Capacity for about 40 people. - Basic supplies such as beam projectors and desks provided ○ Operation method - Companies that wish to apply must apply beforehand, and time will be allocated for each company applied. - Strategic investors for distribution including VC/(movies, dramas) producers will be recruited beforehand. -IR pitching will be held according to timetable. [Schedule : ~07.07.] 13:30-14:20 Company1 IR pitching and Q&A 13:30-14:20 Company1 IR pitching and Q&A 14:30-15:20 Company1 IR pitching and Q&A 14:30-15:20 Company2 IR pitching and Q&A 15:30-16:20 Company3 IR pitching and Q&A 16:30-17:20 Company4 IR pitching and Q&A PART 1 : PART 2 : Table setting may be changed. 15:30-16:20 Company1 IR pitching and Q&A 16:30-17:20 Company1 IR pitching and Q&A 5 It is a contents IR pitching field with no limitations to genre, providing opportunities that may lead to investment and OSMU. Network EnjoyContents

Program details: Network SEOUL IGNITE ○ Subjects - Companies wanting to share their businesses using SPP opportunity. ○ Venue : Junior Ball Room - This room can be separated into 3 rooms or integrated into 1 room. - Capacity of 1 room –up to 40 people - Basic supplies such as beam projectors and desks provided. ○ Operation method - Companies wanting to participate must apply beforehand. - To be operated in various forms such as business fairs, production presentations, agreement ceremonies, promotions, parties and the like. [ Schedule : ~07.07.] A company-led business sharing arena where SPP participants/buyers can conduct business promotions Slot 1 LUNCH TIME (90min) :00 ~12:00 13:30 ~15:30 16:00 ~18:00 Slot 4Slot 7 Slot 2Slot 5Slot 8 BREAK TIME (30min) Slot 3Slot 6Slot 9 Table setting may be changed to seminar type setting Network EnjoyContents

Program details: Network SEOUL Bizmatching ○ Subject - About 250 Korean and foreign buyers and assisting companies. ○ Venue : Grand Ball Room ○ Operation method - 1:1 business meeting according to prior meeting schedule. 1:1 business matching program between buyers invited from home and abroad and SPP participant companies Inviting Korean and foreign buyers April May June July Recruiting SPP domestic participants Organizing meeting schedule in advance 1:1 business matching [ Schedule : ~07.08.] Network EnjoyContents

Program details: Enjoy SEOUL 5 Contents TALK SICAF Wandering Seoul ○ Contents : Seminar on successful strategies in association with the 20 th Seoul International Cartoon Animation Festival Conference with figures invited from home and abroad. ○ Date/venue: : (Wed) ~ 7. 10(Sun), Dongdaemun Design Plaza (DDP) ○ Contents : A tour program introducing tourist attractions of Seoul to participating buyers. ○ Date : (Fri), to be held after the official event. Only for those who apply. Enjoy ContentsNetwork 8 ○ Contents : Frank and down to earth business talk with key players, on the hottest issues of each industry including webtoon, animation, and drama. ○ Date/venue: (Tuesday), 16: 30~ 17: 30, Millenium Seoul Hilton, 3 rd floor, Artrium.

6 Schedule ※ This schedule may change according to circumstances. 9 Time July 5 (Tues)July 6 (Wed)July 7 (Thurs)July 8 (Fri) GrandJuniorArtriumRialtoGrandJunior Artrium Rialto GrandJunior Artrium RialtoGrand Artrium 10:00~ 12:00 Biz matching Webtoon awards Competition (Ani) Biz matching Ignite Competit ion (Ani) ) Biz matching Ignite Contents (IR) webtoon Bizmatchi ng Contents TALK (2) 12:00~ 13:30 13:30~ 15:30 Biz matching Ignite Biz matching Ignite Competit ion (evaluati ng) Contents IR (Ani) Biz matching Ignite Awards ceremony and departure Setting 15:30~ 16:00 Variety producti on presentat ion 16:00~ 18:00 Biz matching Ignite Contents TALK (1) Biz matching Ignite Biz matching Ignite Wanderin g Seoul(only those who want to) SICAF Opening ceremon y 18:00~ 18:30 Welcome dinner 18:30~ 20:30

7 Event Halls Ignite Bizmatching Contents IR Business Lounge Contents TALK Competition ※ Grand Ball Room ※ Lounge 3rd Floor Lower Lobby ※ Junior Ball Room 88sqm per room / Capacity for 40 people ※ Rialto Room 91sqm per room / Capacity for 40 people ※ Artrium : 397sqm per room, Capacity for 200 people 10

11 8 Seoul Animation Center summary

12 ∙ Foundation/location: Established in March 1998/400 Worldcupbuk-ro, Mapo-gu, Seoul (inside the DMC) ∙ An institution funded by Seoul City with the purpose to support and develop the industries in Seoul and the small and medium size companies. ∙ Mission : To develop the industries in Seoul and small and medium size companies comprehensively and systematically ∙ Vision : Improving the quality of lives of citizens by creating jobs ∙ Foundation/location: Established in March 1998/400 Worldcupbuk-ro, Mapo-gu, Seoul (inside the DMC) ∙ An institution funded by Seoul City with the purpose to support and develop the industries in Seoul and the small and medium size companies. ∙ Mission : To develop the industries in Seoul and small and medium size companies comprehensively and systematically ∙ Vision : Improving the quality of lives of citizens by creating jobs Seoul Business Agency summary Job matching and assistance to employment Increasing companies revenues and expanding employment Developing new global companies and creating jobs Strengthening companies competitiveness and expanding employment Developing future growth potential and creating jobs Issue/verify/match good jobs with job seekers, Training associated with jobs, developing new future jobs Vitalizing distribution networks, expanding online-oriented sales routes in Korean and overseas, Developing small but strong companies through joint brands Developing global companies through one-stop support from founding to investment, Creating the ecosystem through networking Cluster-based company networking and strengthening companies competitiveness. Providing business support to foreigners through global center etc. Vitalizing ani-towns and developing animations and webtoon companies/ Running IT complex 9