1 EU Funds Communication Strategy for Implementation in 2008

 1 OP and travelling exhibition „European Social Fund Project Parade” launching event, 2 OP and 3 OP launching events  Co-operation with media  Specialized information  Public opinion poll (December 2008)  Putting up information billboards and plaques  Seminars, conferences  Major project information measures  EU Funds activities search tool  EU funds project lists  Flying the EU flag on 9 May Content 2

1 OP and travelling exhibition European Social Fund Project Parade launching event on No place in the world is so dark, where a good idea wouldn’t spark. J. Jaunsudrabiņš Devoted to the ESF 50th anniversary and 3 years in Latvia

1 OP and travelling exhibition European Social Fund Project Parade launching event on N.Broks, I.Purne (in centre), T.Koķe 1 OP and ESF project parade launching event visitors (up) N.Broks opens the ESF project parade (left)

Travelling ESF project parade truck 5

Travelling ESF project parade 1st round January- February

Travelling ESF project parade 2nd round May – June

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Travelling ESF project parade in Brussels V.Špidla (left) and N.Broks at launching event in Brussels Brussels Latvian choir at launching event

Travelling ESF project parade in Brussels ESF exhibition visitors in Brussels V.Špidla’ s opening speach at launching event

Travelling ESF project parade in figures 12 information stands (each 50 kg) 12 photo, 12 audio and 12 video = 36 ESF project stories told More than km drive along Latvia’s 5 regions 35 municipalities visited More than 2500 visitors 200 references/comments 12

2 OP launching event on Information on 2 OP „Entrepreneurship and Innovations” launching event together with ceremonial NSRF signing has been included in annual 2 OP implementation report for

3 OP launching event on Deputy State Secretary of the Ministry of Economics A.Kužnieks, EIB representative H.Olbers, EIB vice-president E.Srejber, EC representative, Head of Energy Efficiency Unit V.Berrutto, Parliamentary Secretary of Ministry of Regional Development M.Krastiņš and Deputy State Secretary of the Ministry of Finance/ Head of EU Funds Managing Authority A.Ūbelis 3 OP „Infrastructure and Services” launching event/ conference „European Funding for Energy Efficiency and Sustainable Urban Development”

3 OP launching event on E.Srejber holding presenation (up) A.Ūbelis at presidium (down) Representatives of the European Commission, European Investment Bank, EU Funds Managing Authority and Smārde local authority at Smārde primary school at 3 OP launching event

Co-operation with media in

Co-operation with media in

Co-operation with media in press releases disseminated by EU Funds Managing Authority <140 press releases and publications disseminated by 11 Responsible Institutions in national and local press <115 press releases and 50 articles disseminated by 8 Cooperation Institutions 97 publications disseminated by 5 Regional Structural Funds Information Centres in local press 18

Co-operation with media in 2008 Press conferences on EU Funds Issues: 4 press conferences by the Managing Authority 5 press conferences by Responsible Institutions 3 press conferences by Co-operation Institutions 7 press conferences by Regional Structural Funds Information Centres 19

 Radio broadcast Keys to European Funds 51 programme (~ listeners each programme )  TV broadcast Eurobus 23 programmes (~ viewers each programme )  Archive TV and Radio Programmes 20 Co-operation with media in 2008

Specialized information 21

Specialized information 22

Specialized information 23 Specialized information stands on environment projects in the Ministry of Environment

Specialized information 24

Specialized information 2 publications by the Managing Authority 40 information materials by Responsible Institutions and Co-operation Institutions 26 information materials by Regional Structural Funds Information Centres 25

Public opinion poll (December 2008) Information level on EU Funds Respondents with the university/unfinished university education (84%), employees at high position (84%), farmers (82%), executives of individual work (91%), Latvian speaking respondents (79%) 26

Public opinion poll (December 2008) Satisfaction with information accessibility The satisfaction with the available amount of information about EU Funds has increased – it is evaluated as sufficient by 47% of respondents (in 2007 – 41%, 2006 – 29%) 27

Public opinion poll (December 2008) EU Funds awareness 28

Public opinion poll (December 2008) Most often used information channels 29

Public opinion poll (December 2008) Overall assessment on EU Funds implementation 30

Public opinion poll (December 2008) EU Funds impact on national eceonmy 31

Public opinion poll (December 2008) Intention to apply for EU funding in

Putting up information billboards and plaques 33

Seminars, conferences 34

Seminars, conferences < 60 information seminars for potential project applicants by Responsible Institutions and Co-operation Institutions 216 informative measures by Regional Structural Funds Information Centres: –204 informative seminars –7 conferences –5 information days 35

Major Project information measures Annual award “Apple 2008” Organised by the Ministry of Environment Applicants: local authorities implementing environmental infrastructure or nature protection projects including EU co-funded projects 36

EU Funds activity search tool at

EU Funds project lists at

Flying the EU flag on 9 May 39 Flying the EU flag on 9 May at the Managing and Paying Authorities