The One in Five Challenge: cut flights, cut costs, cut carbon David Nussbaum, Chief Executive, WWF-UK One in Five Challenge launch event 20 July 2009

WWF Mission The mission of WWF is… to build a future in which humans live in harmony with the natural world

What WWF-UK does

World CO ² emissions from fossil fuels 0 5,000 10,000 15,000 20,000 25, million tonnes per year Earth's capacity to absorb CO 2

The climate is already changing, faster than expected

“Millions at Risk” We must stay below 2 o C

A challenge for business “If we continue to do things in the world in the same way as we do today, it will not be so easy for this planet to cope. We need a more intelligent society where we cannot just triple travel and triple cars and triple planes and triple everything. We need to find other ways of working.” Carl-Henric Svanberg, Chief Executive, Ericsson

WWF is not against flying BUT: Aviation is a significant contributor to Climate Change today It could produce 35% of global CO 2 by 2050 Non-CO 2 effects double the climate change impact A higher percentage of UK emissions than worldwide: we produce more air travel emissions per head than any other country Can we meet UK—and global—carbon reduction targets if aviation continues to grow?

The business case for flying less Save money - more profit Gain time – increase productivity Less carbon – improve CR profile Greater wellbeing – happier staff Keep connected – ‘telepresence’

Travelling light (WWF, 2008) Key findings – FTSE % - expect to fly less over the next 10 years 85% - videoconferencing could reduce business flying 89% - videoconferencing could improve productivity 75% - government should encourage videoconferencing 77% - expect to travel more by rail

The One in Five Challenge Helps business and government reduce their flying by 20%, within 5 years Challengers receive: –Help and support to monitor business flights and quantify cost and carbon savings –Special branding –Public recognition Challengers are encouraged to: –Use more videoconferencing and rail –Incentivise staff to use alternatives to flying

wwf.org.uk/oneinfive