Dedi FardiazAEGFS, Manila, Consumer Participation and Empowerment in Food Safety Dedi Fardiaz Deputy Chairman for Food Safety and Hazardous Substance Control NATIONAL AGENCY FOR DRUG AND FOOD CONTROL REPUBLIC OF INDONESIA Consumer Participation and Empowerment in Food Safety Dedi Fardiaz Deputy Chairman for Food Safety and Hazardous Substance Control NATIONAL AGENCY FOR DRUG AND FOOD CONTROL REPUBLIC OF INDONESIA

Dedi FardiazAEGFS, Manila, CONSUMER GOVERNMENT INDUSTRY/TRADE WHO Leadership for International Consensus on Food Safety Issues, Policies, and Actions SHARED RESPONSIBILTY SAFE FOOD FOR ALL WHO, 1996 Food Legislation and Enforcement Advice for Industry/Trade Consumer Education Information Gathering and Research Provision of Health-Related Services Educated and Knowledgeable Public Discriminating and Selective Consumers Safe Food Practices in the Home Community Participation Active Consumer Groups Good Practices by Primary Producers and Distributors Quality Assurance and Control of Processed Food Appropriate Processes and Technology Trained Managers and Food Handler Informative Labeling and Consumer Education

Dedi FardiazAEGFS, Manila, Inspection Government (Food Control Authorities) Government (Food Control Authorities) Food Producer/Industry Food producer/Industry is responsible to produce better quality and safer foods Food Producer/Industry Food producer/Industry is responsible to produce better quality and safer foods Consumer Consumers have a right to select better quality and safer foods of their choice Consumer Consumers have a right to select better quality and safer foods of their choice Better Quality and Safer Foods Laboratory Food Legislation Food Control Management Information, Education, Communication and Training Government provides consumer protection and ensures that all foods are fit and safe for human consumption Food control system should be developed and implemented in a transparent manner

Dedi FardiazAEGFS, Manila, Inspection Government (Food Control Authorities) Government (Food Control Authorities) Laboratory Food Legislation Food Control Management Information, Education, Communication and Training Consumer Food Producer/Industry Consumer participates in food safety? Communication through Label, Advertisement or Special Events (Consumer Education) Complaints Participation in Food Legislation and IECT (Information, Education, Communication and Training)

Dedi FardiazAEGFS, Manila, Consumer Who should participate in food safety? General Public? Consumer Association? Special Groups in District Governments? Parents of School Children? School Teachers? Other Target Groups? Objective? Increase awareness in food safety Who should participate in food safety? General Public? Consumer Association? Special Groups in District Governments? Parents of School Children? School Teachers? Other Target Groups? Objective? Increase awareness in food safety

Dedi FardiazAEGFS, Manila, Consumer What kinds of participation? Participation in reviewing food legislation (food safety standards)? Participation in consumer education? Participation in food safety campaign? Participation in monitoring the safety of food? Other kinds of participation? What kinds of participation? Participation in reviewing food legislation (food safety standards)? Participation in consumer education? Participation in food safety campaign? Participation in monitoring the safety of food? Other kinds of participation?

Dedi FardiazAEGFS, Manila, Participation and Empowerment? Participation and empowerment are closely linked, the latter makes the former meaningful. Empowerment means that an individual has the capacity to make effective choices, and thus has the capacity to effectively translate choices into desired actions and outcomes. The individual's capacity to make effective choices is conditioned by: (i) ability to make meaningful choices, recognizing the existence of options, and (ii) the opportunities that exist in the person's formal and informal environment. Empowerment can either refer to a process: are efforts being made to empower people?, or to the outcome of a process: have people effectively been empowered? Participation and Empowerment? Participation and empowerment are closely linked, the latter makes the former meaningful. Empowerment means that an individual has the capacity to make effective choices, and thus has the capacity to effectively translate choices into desired actions and outcomes. The individual's capacity to make effective choices is conditioned by: (i) ability to make meaningful choices, recognizing the existence of options, and (ii) the opportunities that exist in the person's formal and informal environment. Empowerment can either refer to a process: are efforts being made to empower people?, or to the outcome of a process: have people effectively been empowered?

Dedi FardiazAEGFS, Manila, Family POM(Pengawasan Obat dan Makanan)PI, Indonesia

Dedi FardiazAEGFS, Manila, Samples of Consumer Education Materials Singapore

Dedi FardiazAEGFS, Manila,

Dedi FardiazAEGFS, Manila, Brunei Darussalam

Dedi FardiazAEGFS, Manila, Indonesia “Empowering School to Improve the Safety, Quality and Nutrition of Food Sold in School Area”

Dedi FardiazAEGFS, Manila,

Dedi FardiazAEGFS, Manila, Example of NADFC Efforts? NADFC has developed food safety training program (including training modules) for trainers (ToT), district extension workers, district food inspectors, food producers and consumers NADFC has also developed food safety education materials for consumers NADFC-District Government Cooperation in Developing Food Safety Training for Food Producers and Consumers Food Safety Campaign for General Public NADFC has developed food safety training program (including training modules) for trainers (ToT), district extension workers, district food inspectors, food producers and consumers NADFC has also developed food safety education materials for consumers NADFC-District Government Cooperation in Developing Food Safety Training for Food Producers and Consumers Food Safety Campaign for General Public

Dedi FardiazAEGFS, Manila, BIOLOGICAL HAZARDS “FREE” OF HAZARDS CHEMICAL HAZARDS PHYSICAL HAZARDS BASIC PRINCIPLES: Understanding that Foodborne Diseases caused by: Understanding how to avoid, remove or manage: BASIC PRINCIPLES: Understanding that Foodborne Diseases caused by: Understanding how to avoid, remove or manage: Consumer Education in Food Safety Communication Strategy: Examples: Do and Don’t Participatory Multi Level Food Safety Campaign Communication Strategy: Examples: Do and Don’t Participatory Multi Level Food Safety Campaign

Dedi FardiazAEGFS, Manila, FRAMEWORK OF CONSUMER PARTICIPATION AND EMPOWERMENT FRAMEWORK OF CONSUMER PARTICIPATION AND EMPOWERMENT 1.Identifying National Focal Point for Consumer Participation and Empowerment in Food Safety 2.Need Analysis for Consumer Participation and Empowerment Program in Food Safety 1.Identifying National Focal Point for Consumer Participation and Empowerment in Food Safety 2.Need Analysis for Consumer Participation and Empowerment Program in Food Safety 2.1. Preparation of Questionnaires 2.2.Preparation of Matrix of Existing Consumer Participation and Activities 2.3.Inventory of Existing Consumer Participation and Empowerment Activities Materials 2.4.Analysis of the Need 2.1. Preparation of Questionnaires 2.2.Preparation of Matrix of Existing Consumer Participation and Activities 2.3.Inventory of Existing Consumer Participation and Empowerment Activities Materials 2.4.Analysis of the Need Suggestion

Dedi FardiazAEGFS, Manila, Development Consumer Participation and Empowerment Program in Food Safety 3.1.Identifying National Leading Institution for Program Execution 3.2.Designing the Program based on the Need Analysis Results (in-country training, overseas training, or e- training utilizing available distance-learning facilities) 3.3.Development of Program Materials 3.4.Program Trial and Revision 3.1.Identifying National Leading Institution for Program Execution 3.2.Designing the Program based on the Need Analysis Results (in-country training, overseas training, or e- training utilizing available distance-learning facilities) 3.3.Development of Program Materials 3.4.Program Trial and Revision 4.Execution of Consumer Participation and Empowerment Program in Food Safety

Dedi FardiazAEGFS, Manila, SUMMARY Food safety is a shared responsibility among government (food control agency), all parties involved in the food chain including primary production, handling, storage, processing, packaging, transportation, distribution and sale of food products, and CONSUMERS. CONSUMERS need to be made aware of the importance of food safety in protecting themselves against food safety hazards both in the choice and preparation of food. Food control system should be developed and implemented in a transparent manner. The confidence of consumers in the safety and quality of the food supply depends on their perception of the integrity and effectiveness of food control operations and activities. Therefore, it is important that stakeholders (including consumers) are allowed to participate in reviewing food legislation, where appropriate. SUMMARY Food safety is a shared responsibility among government (food control agency), all parties involved in the food chain including primary production, handling, storage, processing, packaging, transportation, distribution and sale of food products, and CONSUMERS. CONSUMERS need to be made aware of the importance of food safety in protecting themselves against food safety hazards both in the choice and preparation of food. Food control system should be developed and implemented in a transparent manner. The confidence of consumers in the safety and quality of the food supply depends on their perception of the integrity and effectiveness of food control operations and activities. Therefore, it is important that stakeholders (including consumers) are allowed to participate in reviewing food legislation, where appropriate.

Dedi FardiazAEGFS, Manila, For effective and efficient participation, target group of consumers should be defined in accordance with the kind and objective of participation. Government (in cooperation with stakeholders or other agencies) should establish a diversity of approaches to enhance consumer awareness and participation in food safety. A Framework based on the Need Analysis should be Developed for Consumer Participation and Empowerment Program For effective and efficient participation, target group of consumers should be defined in accordance with the kind and objective of participation. Government (in cooperation with stakeholders or other agencies) should establish a diversity of approaches to enhance consumer awareness and participation in food safety. A Framework based on the Need Analysis should be Developed for Consumer Participation and Empowerment Program

Dedi FardiazAEGFS, Manila, BIOLOGICAL HAZARDS CHEMICAL HAZARDS PHYSICAL HAZARDSFREE HAZARDS SAFE THE FOOD and FREE THE PRODUCT from HAZARDOUS SUBSTANCE SAFE THE FOOD and FREE THE PRODUCT from HAZARDOUS SUBSTANCE Thank You Very Much