Clocky: The Runaway Alarm Clock

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Presentation transcript:

Clocky: The Runaway Alarm Clock Marketing Strategy Clocky: The Runaway Alarm Clock

ASSESSING OUR MARKET SEGMENT POSSIBILITIES Fun Market Need Market Disadvantages: -Short Life Expectancy -May Not Appeal to The Need Market Because it Will Be Viewed as a Gag Gift Advantages: - Can Be Viewed Favorable by the Need Market Great Gift More Chance of becoming a fad than a long-lasting product Disadvantages: -People do not view it as effective. -A lot of competition Advantages: -Decrease Chance of becoming fad -Large Customer base; Lot of people have sleeping problems

Positioning Clocky For Our Target Segment OUR POSITION Positioning Clocky For Our Target Segment To those who have trouble getting out of bed, and are used to sleeping through their alarm. Clocky, as oppose to other clocks, will guarantee you will step out of bed.

OUR PRODUCT -Simple to use -Runs away beeping www.nandahome.com/products/clocky -Simple to use -Runs away beeping -Withstands Fall from night stand -Picks a new place to hide every morning -Different from the puzzle alarm clock

6

OUR PRICE

OUR PLACE

Clocky Mailing List 0-18217 18-25463 26-454925 46-551453 217 0-18 463 18-25 4925 26-45 1453 46-55

OUR PROMOTIONS

PROFIT

OUR BEQ

THANK YOU Jonathan Herskowitz Jake Litwin Zachary Goldstein Binyomin Rubin David Zepeda