Activity Tourism Marketing Action Plan 08/09 Update Chris Scott Countryside Access & Activities Network (CAAN) 22 nd October 2008

Priority Activities Primary –Adventure –Golf (outside this Forum’s remit) –Walking –Cycling Secondary –Watersports (Canoeing) Tertiary –Angling –Equestrian –Fields Sports

Adventure Outdoor Active Campaign OutdoorNI.com Adventure Brochure Meet the Buyer Workshop Special Offer Campaign

Adventure Cooperation with TIL (NITB) Destination Marketing (NITB) FAM Trips Research Website Alignment (NITB)

Walking Walk Brochure WalkNI.com Walk of the Week / PR FAM Trips

Cycling Cycling Brochure Launch Jan 09 re-launch Jan 09www.cycleni.com FAM Trips

Watersports Canoeing Lough Neagh & Strangford Lough Canoe Trails launched Canoe NI Brochure launched CanoeNI.com FAM Trips

Training Packaging Holidays (NITB) Accreditation / Licensing Business Skills Development

Upcoming Marketing Opportunities Belfast Adventure Show –Space only from £190 + VAT –Space + Shell from £340 + VAT – Winter Special Offers Campaign Via –Belfast Adventure Show Flyer –E-zine –Link to TIL

Upcoming Marketing Opportunities OutdoorNI.com Update CycleNI.com –Transfer of details from OutdoorNI –Packages entry to follow Cycle Brochure –Directory + Page inclusion on Long Distance Cycle Routes –Only £20 deadline 24 th Oct

Upcoming Marketing Opportunities Amsterdam Walking & Cycling Exhibition Birmingham Outdoors Show –Package Deals NI Civil Service Sports Association –12,000 members –Family Fun Days, Saturday Canoeing etc

Activity Tourism Marketing Seminar

November 11 th 2008 Belfast Castle £30 per delegate 50 spaces – Limited spaces remaining Key Speakers from UK and ROI Industry Experts on: PR, Branding, E-marketing, Exhibiting

Review of Activity Tourism Forum ATF established in May 2006 Terms of Reference set in Dec 2006 Opportune moment to assess ATF: –ATF now 2 years old –NITB Corporate Plan –Countryside Recreation Strategy Your opinion counts

Objectives of ATF to promote the sharing of information and best practise within the industry to define activity tourism priorities to understand any gaps in commercial skills and facilitate training sessions or seminars as appropriate to create stronger links between the activity tourism providers and NITB marketing and market development activities to inform the activity tourism sector of NITB marketing plans, opportunities, developments and market information as well as sharing any product developments plans (such as route and trail development by CAAN) to encourage collaborative marketing (such as fully taking advantage of PR opportunities)

Objectives of Working Group to elect a working group whose objective is: –to agree the agenda for Activity Tourism Forum meetings –to consider the issues identified from the forum and collaboratively agree the way forward –to input into activity tourism action plans –to advise, recommend and input into specific, marketing-focused tasks or projects, on behalf of the Activity Tourism Forum members –to lead on non-marketing tasks or projects on behalf of the Activity Tourism Forum members –to seek funding opportunities where possible

Position of ATF Activity Tourism Forum Working Group ATF Chairperson CAAN Officer NITB Activity Tourism Manager & Officer NITB Depts NITB CEO CAAN NITB Directors NI Executive

Recommendations from 2006 Forum – three times a year Marketing Training –Marketing –Customer Care Accreditation / Licensing

Election Procedure The new Working Group will consist of ten members (excluding ex-officio members) All nominees should be verbally proposed and seconded at the Forum Persons proposing and seconding nominees may not come from the same organisation as the nominee or each other All nominees should be a current member of the Activity Tourism Forum If more than 10 people are nominated, a private ballot will be carried out by the members present at the Forum The Working Group Chairman will be elected by the Working Group at their first meeting Ex-Officio: Chris Scott, Marketing Officer, CAAN (Secretary) Willie Lougheed, Activity Tourism Manager, NITB Karen Hope, Activity Tourism Officer, NITB