10/20/10Program Design & Mapping: AAS, Visual Communications-Graphic Design Eliminating courses (6 credit hours) Determining content, scheduling, equipment, technology, supplies Determining content, scheduling, equipment, technology, supplies

10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design …it is essential that each design program defines its special, perhaps unique function in the larger context of artistic endeavor. …purpose…guides the program, is the basis for making curricular decisions, long-range planning, faculty selection, and resource allocation (National Association of Schools of Art and Design, 2009)

10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design 1)Mission/Vision/Principles 2)Learning Outcomes/Goals 3)Curriculum Mapping 4)Course/Syllabus Design 5)Curriculum Committee Approval 6)Strategic Planning/Assessment 7)Resource/Project Justification

10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design …focuses on teaching and learning …reflects a clear understanding of the [program] by the faculty and staff …describes the [program’s] uniqueness and its place within the larger college (SACS accreditation 2.4 and 2.5)

10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design

10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design …essential first step in program design …essential to effectively establishing program goals, outcomes, curriculum, policy, and resource allocation …collective agreement about the program’s “reason for being” (David, 1984; Staples & Black, 1984)

10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design  Collaboratively designed by those who carry it out  Uniquely framed by internal knowledge & experience in the field  Rationally informed by knowledge of internal/external forces (data)  Consensus built around common understanding, common language  Inspired by optimism, confidence, and certainty in the program’s worth

10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design  Who are we?  What do we believe is possible?  How do we hope others see us? 1.Who do we serve? 2.What’s our purpose? 3.What’s the process?

10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design

10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design

10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design The Visual Communications Program (verb “purpose”) (object “who you serve”) through or by (verb “how you achieve it”)

 Developed in isolation  Based solely on tradition  Fear of ridicule  Stereotypes of people, roles  Fatigued leaders  Short-term thinking  Lack of communication, action, use 10/20/10 Program Design & Mapping: AAS, Visual Communications-Graphic Design