HED 460 Data Management What are all the different types of data companies might wish to collect? Which company divisions would use which parts of the.

Slides:



Advertisements
Similar presentations
Carrefour and P&G Category Management project - detergents
Advertisements

The Process of Merchandise Planning
McGraw-Hill/Irwin Retailing Management, 6/e Copyright © 2007 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 12 Managing Merchandise Assortments.
Managing the Merchandise Planning Process
Operating a Retail Store Understand how to make a retail store operational.
Merchandising Session 5 Retail Management Prayas/CBS corebusinessschool.org
FUNDAMENTAL S OF MERCHANDISIN G. Concept The word ‘merchandise’ means goods bought and sold for a profit. It originates from the French word ‘merchant’
Category Audit By: Brayden Wood.  6 total stores audited: Wal-Mart, Target, Sam’s, Walgreens, Dollar General and Harps  Supplier retains most of control:
INTRODUCTION TO RETAIL PRODUCT MANAGEMENT: SCOPE AND CONCEPTS
Supply Chain Management
Staple and fashion merchandise
McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 1 An Overview of Contemporary Marketing.
Concentration and Competition in Information Supply Archival Data versus Syndicated Suppliers.
10 Marketing 10-1 Marketing Basics
MERCHANDISING Merchandising means the activities involved in acquiring particular goods and/or services and making them available at the places, times,
10-3 Pricing Factors DO NOW: When purchasing an item how do you determine whether the asking price is a good value?
1.Understand the essential elements that comprise a customer relationship management program 2.Describe the relationship that exists between marketing.
Managing Purchasing & Inventory
Marketing Research Lecture 1. MARKETING Purpose of Marketing is to allow a firm to plan and execute the pricing, promotion and distribution of products.
Collaborative Planning, Forecasting and Replenishment (CPFR) Steve Whited & Dennis Van Deusen.
Marketing Marketing Basics
Discount-Variety Stores Industry Module 3- Market Multiple Valuation Kate Johnson.
Marketing CHAPTER Marketing Basics
ERP Course: Supply Chain Chapter 9 from Mary Sumner Peter Dolog dolog [at] cs [dot] aau [dot] dk E2-201 Information Systems October 11, 2006.
Inventory/Purchasing Questions
Purchasing Products and Services Explain the role of a merchandising plan Explain the elements of a merchandising plan Compare merchandising strategies.
Chapter 11 - Customer Relationship Management
Lesson 1: Pricing. Objectives You will:  Calculate price based on unit cost and desired profit  Compute margin based on price and unit cost  Maximize.
Managing Retailing, Wholesaling and Logistics
Aggregate & Component Productivity Measures Presented by: Derek Leslie Chris Rice Karl Schaub.
MGT-519 STRATEGIC MARKETING AAMER SIDDIQI 1. LECTURE 22 2.
Chapter 10 Retail Pricing
1 CHAPTER 6 THE INCOME STATEMENT: ITS CONTENT AND USE.
Profit Margins and Competition in Fashion Industry.
PRODUCT/SERVICE MANAGEMENT & DISTRIBUTION NICK MERCURO/EVEN KLIPPLE/AUSTIN MOORE.
ENTREPRENEURSHIP & NEGOTIATION  Lecture: 3  Markets  Definition & Selection.
CHAPTER 12 EVALUATING RETAIL PRODUCT MANAGEMENT PERFORMANCE.
Fashion Marketing-Pricing. Price Value to Price Ratio: the relationship between the perceived quality and the expected satisfaction with the garment and.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 10 SLIDE Marketing Basics Develop Effective.
Week 3 Finish Chapter 4: Merchandise Planning, Buying, Control, and Profitability Chapter 5: Sourcing Midterm Review FM10211 – Retail Operations.
10.1 The Merchandising Business. Inventory Some businesses sell services, others sell merchandise (tangible) Goods to be sold to customers is called merchandise.
Chapter 22 Pricing and Promotion 1 Chapter 22 Pricing and Promotion ©2008 Thomson/South-Western.
Ralphs By: Lindsay Kiker, Drew Summerfield, Brandon Berguia, Matt Falcone.
Management Information Systems Chapter Nine Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Md. Golam Kibria Lecturer,
Product Merchandising Strategies
For ONLINE RETAIL DEC 6 th 2012 SPORTS & OUTDOOR ONLINE RETAILER.
Relationship Marketing Case study: Pacific Brands.
Leading the Way Merchandising 101. Our Mission ZAG is a collection of merchandise buyers for zoos, aquariums and other wildlife-related institutions and.
Marketing In Today’s World Freshman Seminar - Introduction to Business Dr. Hays Freshman Seminar - Introduction to Business Dr. Hays.
Chapter 24 Stock Handling and Inventory Control Section 24.1 The Stock Handling Process Section 24.2 Inventory Control Section 24.1 The Stock Handling.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 10 SLIDE Marketing Basics Develop Effective.
Developing a E-Business Strategy Patterns of Entrepreneurship Chapter 10.
Copyright , ALH Group, Incorporated WinCMS Merchandising Solutions Customer Management WinCMS Merchandising Solutions Customer Management & Category.
MGMT 661 – Summer 2012 Night #6, Part 1. Enterprise Applications Definition Integrated suite of applications based on information from different divisions.
Chapter1 FOUNDATIONS OF INFORMATION SYSTEMS IN BUSINESS.
Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved.
The Marketing Concept Implementing the Marketing Strategy.
Calculation Summary Card Calculating Shopper Numbers Calculating an amount as a % = The value of the amount you want to know as a % The total number X.
The Process of Merchandise Planning
USING INFORMATION SYSTEMS FOR BUSINESS INTEGRATION.
The Process of Merchandise Planning
Developing Merchandise Plans
2.0 Understand the fashion merchandising process.
Merchandising Planning
BU Commercial Director
Pratik Ghosh Asst. Professor(FMS) NIFT-Bengaluru
ENTERPRISE INFORMATION SYSTEMS
My Own Meals Case Determine the markup for each distribution channel:
Fashion Marketing-Pricing
Integrating and Controlling the Retail Strategy
Presentation transcript:

HED 460 Data Management What are all the different types of data companies might wish to collect? Which company divisions would use which parts of the data?

HED 460 Data Warehouse – Key Data Sales Inventories Customers Market baskets Margins Markdowns Promotions Stores Competition Weather

HED 460 Data Management Raw Data Data Warehouse Data Mart

HED 460 Data Warehouse A database that collects business information from many sources in the enterprise. Covers all aspects of the company’s processes, products and customers. Multi-dimensional view

HED 460 Data Warehouse Data must be “scalable” Increase in data volume, number of users, and complexities of queries does not require new systems

HED 460 Data Warehouse Data must be “relational” Data is stored one time only Data stored in different tables are “linked” One-to-one relationships One-to-many relationships

HED 460 State of Data Warehousing 80% retailers have implemented 70% suppliers have implemented Walmart has biggest data warehouse in the world More than ½ retailers/suppliers will expand use of data warehouse Lack of analysis is big problem

HED 460 State of Data Warehousing Top 3 uses – Retailers Replenishment Managing inventory assortment Loyalty programs

HED 460 State of Data Warehousing Top 3 uses – Suppliers On-time shipment tracking Planning and forecasting Systems and process performance tracking

HED 460 Customer Loyalty Types of customers New – most expensive Reactivation - expensive Repeat/loyal – least expensive 80% of the business is supplied by 20% customers

HED 460 Loyal customers - case DecileVisits/wk% sales% cum % %64% %77% 7.649%86%

HED 460 Customer Loyalty Tailor loyalty building strategy to customer type Identify most profitable customers, products and markets Monitor customers’ reaction to direct communication and adjust strategy.

HED 460 Customer Loyalty Target purchases of complementary or higher margin items to items already bought Relate purchases to demographic and lifestyle profiles

HED 460 Lees Supermarkets Top 40% of card holder purchases = 79% of all gross profits Stopped all conventional ads Reset and remerchandised store based on items, brands, categories preferred group wanted/liked

HED 460 Lees Supermarkets Decreased inventory by 25% Increased sales to best customers by better presentation Newsletters (pet club/wine) to most profitable customers Checkout lanes to suit best customers

HED 460 Lees Supermarkets - Results Transaction count is down 5% Average transaction up 10% Overall business up 10-12% Out of stocks reduced 5% to 3%

HED 460 Buying and Merchandising Merchandise/assortment plans Category management Promotion planning/execution Markdown management Sales and stock management Forecasting/replenishment

HED 460 Merchandise/Assortment plans Effects of widening and narrowing assortment Calculate best size ratios by product Color analysis Adjust sales from prior year based on unusual features Establish demand and relate to sales

HED 460 Sales and stock management Assess markdown success Sell through curves by store and SKU Vary inventory density in stores to determine proper stock levels Identify under performing stores by sales per square foot Gross margin management

HED 460 Markdown Management %Plan Time Plan A B C A=no MD B=20% MD C=move goods to store A Sell through