Case Solution Submitted by Team : 3 Faced Anurag Kiran Ranjit Saikia Shashank Shekhar

Parachute Shining Star (Facebook) Social Media and Mobile Cafes/Restaurants and Cinema Halls Retail Outlets and Salons Colleges and FM Radio PAJ shine of the nation (Mobile ) A small quiz on famous women who are national heroes 5 simple questions and the winner gets recharge vouchers for their registered mobile number Campaign Details It will connect PAJ with those successful women who have made the country proud A wide reach to the target audience specially of sub-urban areas Benefits It will be a contest wherein women active on Facebook will upload their pictures with shiny hair on the Parachute Shining Star Page They will share it on their wall to get maximum likes and comments The winner will get some gift hamper from Parachute Campaign Details Connect with the women who are empowered and have aspirations to shine in their lives it will certainly catch eyes of other women who were unaware of PAJ Target customer’s direct involvement in the campaign Benefits

Make your Sunday a “Shineday” (Café/Restaurants) A “Shine your Sunday” sticker will be attached with PAJ bottle A woman user can take that sticker to PAJ’s selected restaurants where a PAJ themed table will be available for her and she will get 25% off on the bill Campaign Details PAJ Themed table at the most popular restaurants will attract loads of attention towards the brand It will also make other customers buy PAJ and get the opportunity to sit at those themed tables. They may share the photos on the social media which will increase brand popularity Benefits Movie goers can click a photograph with the posters of Film star of an upcoming movie(selected by PAJ team) and post it on Facebook page of PAJ 5 contestants will get the chance to actually pose with that film star and they will again be posted by the Facebook page of PAJ Campaign Details It will help PAJ creating a brand which makes their users’ dream come true Also the process of sharing and re-sharing will increase the reach of PAJ Benefits Pose with your star (Cinema Halls) Social Media and Mobile Cafes/Restaurants and Cinema Halls Retail Outlets and Salons Colleges and FM Radio

Social Media and Mobile Cafes/Restaurants and Cinema Halls Retail Outlets and Salons Colleges and FM Radio Bundling of PAJ with other products in the retail outlets and providing a nominal discount if purchases the whole bundled product E-Retail – Order online PAJ and win cashback in your flipkart wallet. Or PayTm has hair products so collaborate with them to offer free talk time on order of PAJ from their store Campaign Details Sales will increase due to bundling them with other products Also Tie-up with E-retailers will help PAJ grow in a disruptive way which can be a game changer in the coming days Benefits Bundle it (Retailers) Collaboration with some of the famous salons in the target cities and create a front banner for them with PAJ advertisement Marico can give free samples to salons for doing oil massage so that the customer can know about the product and its beneficiaries Campaign 1 Details Buy a Parachute Advanced Jasmine and write to us why you are the PAJ Shining Star of the month and win a chance to get a complete makeover (hair, Face and body) from so-and-so salon. Share your love story and tell us why you are the PAJ shining couple and win a bridal kit and makeover for you and your would-be hubby Campaign 2 Details Brand PAJ will be ubiquitous across cities with the help of promotion through salon Also this campaign will have a long lasting effect as it directly communicates with the target customers Benefits Lets go to salon (Salons)

Social Media and Mobile Cafes/Restaurants and Cinema Halls Retail Outlets and Salons Colleges and FM Radio Hosting fashion show for college girls sponsored by PAJ Marico and during the show the caption “Jasmine extracts for extra shine” should be highlighted Finally the winner can be given the opportunity to be part of Marico PAJ advertisement. Campaign1 Details Reward Female candidates for their achievement in academic,extra-curricular and social activities Setting up examples of such achievers in the college campuses and promoting women empowerment through this campaign Campaign2 Details Gives PAJ a recognition of women empowerment supporter and the value proposition of “Shine” gets highlighted Benefits Jasmine for extra shine (Colleges) Radio ki shining diva As there are many RJs who are women, so a campaign which recognizes these women will create a buzz among radio listeners Everytime a Radio show’s ad comes up then instead of calling her name it will be called Parachute Jasmine diva (RJs Name) These RJs have great Fan following their cities and adding Jasmine diva will give the PAJ brand a boost Campaign Details It will help in catching the attention of common women through a “local hero” Also the name of PAJ will be continuously heard by the radio listeners Benefits