Think Digital, Think Ally Digital Media 1of19 SEO Press Release Strategy 2015

Think Digital, Think Ally Digital Media 2of19 Overview of Today’s Presentation What is SEO? On Page and Off Page Optimization Keywords Press Release Optimization Backlinking Strategies

Think Digital, Think Ally Digital Media 3of19 The organic process of getting your content indexed and ranked by Search Engines. Search Engine Optimization (SEO)

Think Digital, Think Ally Digital Media Natural or Organic “SERPS” Paid or Sponsored “SERPS” 4of19

Think Digital, Think Ally Digital Media 5of19 How Does Google Determine Rankings? On Page Optimization (Common Name for SEO) Meta Tags and Descriptions Keywords on Your Page Navigation and Page Name Structure Anchor Text – An Anchor Text is a hyperlink embedded into a word or phrase. – i.e. press release distribution – The best way to link your content. Makes it easy for Google to know what your links are about.

Think Digital, Think Ally Digital Media 6of19 How Does Google Determine Rankings? Off Page Optimization – Google looks at the number of incoming links to your web content to determine its popularity and ranking. These type of links are referred to as Backlinks.

Think Digital, Think Ally Digital Media 7of19 Paradigm Shift A Press Release is a Micro Site Two Audiences: Humans and SE’s You Need To Prep Each Press Release Like You Would Your Website or Blog – i.e. Keyword Research, Keyword Copywriting, Tags, Anchor Text, etc. Your Press Releases are Built on a Powerful, Patented SEO Platform

Think Digital, Think Ally Digital Media 8of19 Content Writing Write for real readers and search engines. They are both target audiences for your press release. Off Page Optimization Create relevant anchor text backlinks to your press release On Page Optimization Going top down, add your primary keyword and secondary keywords throughout your release while retaining readability. Release Optimization Flow

Think Digital, Think Ally Digital Media 9of19 It All Starts with Knowing Your Keywords Knowing your keywords will determine the way you optimize your release. It’s the foundation of any successful SEO strategy. Keyword Research: What would the person I’m trying to reach type into Google to find my company or services? How many people are searching for those keywords?

Think Digital, Think Ally Digital Media 10of19 It All Starts with Knowing Your Keywords – Use Keyword Tools Google Keyword Tool Google Insights Google Trends Identify Primary and Secondary Keywords – Optimize Release for Primary Keyword and Two other Keywords Max

Think Digital, Think Ally Digital Media 11of19 One of the Major Factors For Ranking Your Press Release Always Include Your Primary Keyword If you can, also include a secondary keyword Keep Headlines Short and Simple 2-22 words. For best results, under 10 words Optimizing Your Headline

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Think Digital, Think Ally Digital Media 13of19 Backlink Your Press Release (Off Page Optimization) Your Optimized Press Release

Think Digital, Think Ally Digital Media 14of19 Press Release is a Powerful Source of Backlinks Backlinks that Google loves – Each release is sent to over 100 online databases, search engines, online trades, blogs, and more – Releases embedded with your links are posted on high authority sites. – Highly Relevant Links.

Think Digital, Think Ally Digital Media 15of19 Anchor Text Your Release Anchor Text Primary Keyword on Another Press Release

Think Digital, Think Ally Digital Media 16of19 Write a 250 Word Blog Post Optimized for your Primary Keyword Include an image in the blog post. Name the image your primary keyword Anchor Text Primary Keyword in Blog Post to Press Release

Think Digital, Think Ally Digital Media 17of19 Multiple First Page Rankings for the Keyword: Micro Application Packages Limited

Think Digital, Think Ally Digital Media 18of19 Takeaways SEO is Driven by Content Google looks at On Page and Off Page Optimization Create a Plan Know your Keywords Optimize Your Release For a Primary and Two Secondary Keywords Anchor Text Your Press Release on Other Web Properties All These Strategies Apply To Any Web Property You Want to Rank

Think Digital, Think Ally Digital Media 19of19 Thank You Visit: