St. Luke’s Social Media Facebook  1,238 Likes; 14 Talking About This  Date Joined: October 26, 2010  Last Activity: March 26, 2011  Seldom posts status messages and interacts with fans  Fans are allowed to post on the page  URL:

Social Mention

Asian Hospital and Medical Center Web Features  Comprehensive Information on Medical / Healthcare Services  Information on History of Asian Hospital  Patient Guide  Careers  Search Services (Website) - Find a Doctor - By Department / By Symptoms  Hospital Highlights  Health Alert  Upcoming Events

Asian Hospital and Medical Center Visual and Content Review  Website is thematic and easy on the eyes  Utilized Homepage Slideshow Banner to promote their quality services  Search apps are incorporated in the homepage and inside pages for customer convenience  Some links in the homepage and inside pages are not working  Social Media Icons are visible in the Leaderboard area, but not working

Asian Hospital and Medical Center Twitter  143 Tweets; 631 Followers  Last Post: January 12, 2012  Seldom posts tweets, not much interaction with followers  Posts event and service updates  Post links that direct readers to articles in the website  URL:

Social Mention

Makati Medical Center Web Features  Contains Basic Header and Footer Navigation Tabs (No Sitemap)  Broad Information on Hospital Services  Patient Guide and Procedures  Doctor Search Directory - Search by name/specialization  Makati Med Virtual Tour  Careers  Latest News, Promos and Events  Your Health Matters: Health and Wellness Conditions

Makati Medical Center Visual and Content Review  Website is neat, dynamic and interactive  Easy user navigation  All sections are functional  Events and promos are updated  No social media icons/links ALEXA Global Traffic Rank: 1,073,248 ALEXA PH Traffic Rank: 9,782

Social Mention

Cardinal Santos Medical Center Web Features  CSMC at Glance (Profile)  Complete List of Services  Doctors’ Directory  Laboratory Results Online  CME Programs  CSMC Medical Expertise  Careers at CSMC

Cardinal Santos Medical Center Visual and Content Review  Website is thematic. Its parts are easy to view.  Balanced amount of graphics and texts  Key features such as Doctors’ Directory and Laboratory Results Online are available for patients’ convenience  No social media links/icons

Cardinal Santos Medical Center Facebook  1,053 Likes; 255 Talking About This  Date Joined: November 13, 2010  Last Activity: March 20, 2012  Rarely updates contents  Posts are mostly event announcements, seasonal health conditions, and medical facts

Social Mention

Top 25 Hospitals in the World - – These top hospitals are present in social media.

Summary Web Content - most medical facilities offer the same type of content Search – There are a lot of opportunities in Search (Both SEO and SEM) especially when it comes to long tail categories. Social – Medical facility social media pages have low fan base and offer content that is similar across all. These are usually articles on prevention, updates, tips and advice, research, etc. Facebook App is active but not used regularly Mobile App is present but only limited to one specialization

Assessment/POV Medical facility information comes on a per need basis. Those who are not sick or have a close friend who is sick will not visit/seek info on medical facilities. – There are two types of visitors, first they come to site to validate and find information on their illness or someone they love and ask for treatment or cure and second, the visitors that don’t have illnesses at all but just explore the site. Another topic that will be related to Medical Facilities is prevention. But this might be to a smaller extent as this treads near the topics of health and nutrition and will therefore compete with those online properties. In Social Media and apps, average fan base or users are low compared to other categories as affinity to medical facilities is low and again dependent on a need basis. – Giving content about anything medical related is not popular and therefore not a driver of affinity

Recommendation (With Chronic Illness) Invest on search (Search Engines), both paid and organic, so that Medical City comes out on top as the TM’s need arises. In Social Media, create pages by affinity categories and brand as Medical City. That way, all content will be relevant to that topic. – Current content will therefore be spread across multiple fan pages. Each fan page will act as a Customer Relationship Marketing Tool (CRM) specific to that category. – E,g, Cancer Treatment – Medical City, Staying Healthy – by Medical City

Recommendation (With Chronic Illness) Specifically, implement search activity on (Search Engines): – Category Illnesses – Location based service – Doctor’s directory – Facilities – Specialization Provide or update contents per category on a periodic / calendar basis (monthly and a maximum of 3months) Provide video content that is associated with the recommended keywords.

The Medical City SEM Keywords – General / Broad, Competitive, Disease Related (Pay-per-Click)

The Medical City SEM Keywords

Recommendation (Without Chronic Illnesses) Provide a Medical City App for mobile which will serve as a portal and be linked to different fan pages as mentioned above. Promote awareness of healthy living, this will target the audiences that don’t have illnesses at all. – E.g. Eating a nutritious diet to prevent heart disease (This may come hand-in-hand with the content that tackles the disease itself)