Going Beyond the Logo: Using Non-Profits as a PR Platform Samantha Swaim, owner Samantha Swaim Fundraising LLC
Introduction Samantha Swaim Fundraising Learn how to engage employees in their community through non-profit partnerships Learn how to build brand loyalty through non- profit partnerships Learn how to use non-profit events as a PR platform for any business Learn how to increase ROI through non-profit partnerships Objectives
Why vs. What Simon Sinek’s Golden Circle Neo Cortex -Rational -Analytical -Language Center Limbic Brain -Feelings -Decision Making
How do you select the non-profits you want to partner with?
Non-Profit Selection Social responsibility Target markets/audiences Increase in growth/profit/reputation because of a successful non-profit partnership Build them into your brand identity Event sponsorship
Non-Profit Selection Case Study Morel Ink Political Campaigns
Non-Profit Events
Why Non-Profit Events? Customization Non-profits can be flexible in hearing what you need and working with you to achieve those goals Additional benefits of partnership
Why Non-Profit Events? Long-term partnerships Visibility Multiple Events can yield a deeper relationship Target Audience
Why Non-Profit Events? Media attention around events Tell a different story: community partnership Social Media Ties / Cross Promotion
Why Non-Profit Events? New customers (or maybe even your core customers) believe in corporate responsibility and want to know you’re giving back The non-profit’s ROI As a result of your partnership you help the non-profit’s numbers increase
Why Non-Profit Events? Visibility opportunities Pens, VIP bags, logos, presence at registration Executive networking and connection Business leaders able to connect as a result of attendance/participation in events
Why Non-Profit Events? Case Study Absolute Vodka LGBTQ Demographic
Events as a Means to Augment Staff Development Employee engagement Event committees Leadership opportunities Creating partnerships with like-minded corporations Volunteering onsite
Events as Strategic Development Ability to have a seat at the table for long-term event development Your name Your input Your stamp on the future direction of the event
Events as Strategic Development Case Study Regence Blue Cross Blue Shield American Heart Association
Getting Creative About Your Sponsorship In-kind: printing, media, supplies Skilled expertise graphic designer, bookkeeper, PR and marketing
Beyond the logo
Highlight Your Work with Non- Profits to Build Your Image Increases your reach Humanizes your business and aligns you with a cause Creates a reputation for your business as a community partner
Questions