N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S SEPTEMBER 2015 KANSAS CITY, MO

N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S o Younger social media users (18-24) place importance on visual platforms Social Media for NAIA Conferences

N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S Photos, infographics & video are key

N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S

o Instagram is taking the place of Facebook and Twitter for young people o Instagram = 32% o Twitter = 24% o Facebook = 14% o Snapchat = 13% (and increasing rapidly) Most important social networks for teens and young millennials

N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S o Facebook’s user base: o 38% under the age of 35 o 43% over the age of 45 o 60% of time spent on all social media is on a phone or tablet Most important social networks for teens and young millennials

N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S o Set social media goals o Determine the “right” platforms o Track campaigns o Review results and reset goals Measuring ROI on Social Media

N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S Determine the “right” platforms

N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S Social Media Tracking/Analytics

N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S o Determine your audience for each platform you maintain, then target your posts o Avoid text-heavy posts – include a visual whenever possible (all platforms) o Avoid linking to YouTube on Facebook – upload the video natively o Request verification of your Facebook page What can your conference do?

N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S

o Game day scavenger hunts or “screenshot to win” o Track analytics manually o Promote your username and snapcode frequently! Incorporating Snapchat

N A T I O N A L A S S O C I A T I O N O F I N T E R C O L L E G I A T E A T H L E T I C S Questions?