FY11 BOD 2 Meeting Membership Discussion November 1, 2010 Alyse Stofer FY11 Director of Membership Initiatives

Agenda Review Desired Outcome Review FY11 Inclusive Community Goal Review Mega Issue Review Strategies to Accomplish Goals Review Action Plan to Accomplish Goals Accomplishments to Date Quarter 1 Membership Comparison Risk Management Next Steps

Membership Growth Desired Outcome: Review of strategy, actionable plan & achievements to-date for increasing professional and collegiate membership

FY11 Membership Goals Goal 4 – Inclusive Global Community Improve the SWE membership and leadership profile to reflect the demographics of women in engineering and technology. Owner: Dir of Regions & Dir of Membership Initiatives 1. Exceed the 20,900 membership goal in FY11 (All) 2. Ensure there are: A min of two Webinars in FY11 on work/life balance or diversity A min of two webinars targeted exclusively for undergraduate collegiate members and one targeted exclusively for graduate members A webinar or support a workshop that addresses the needs of international and expat members 3. Provide BOD with feedback on SWE services from regions/sections/MALs/International Members (Senate Speaker)

Mega Issue How can SWE showcase the benefits of professional membership for existing and potential members and enhance benefits for the ever-changing needs of professionals? SWE offers many benefits for women engineers from first- year collegiate to senior, experienced professional member; however, some have expressed concern that the benefits are focused more heavily upon collegiate members and less on professional members and professional member issues such as work / family balance, avenues for women to return to work after long absences to care for children or aging parents, career changes to discover "what's next", and the like. It is imperative that SWE demonstrate the return on investment in the Society as a professional member. Owner: Membership Committee

Review Strategies to Accomplish Goals Strategies to Achieve FY11 20,900 Membership Goal Create Collegiate and Professional Membership Toolkit “Why SWE” membership letters/testimonials C2C membership brochure Social media presentation Region Membership Competition Provide graphs and a friendly competition to increase membership growth and retention Challenge each region to grow by 16% - the SWEet 16! Strategies to Sustain Membership Growth in Future Fiscal Years Membership Committee Charter Review and update charter to align, streamline, and support activities for sustainable growth Ala Carte Membership Benchmark and make recommendations regarding Ala Carte Memberships Mega Issue Create white paper on benefits of professional membership for potential and existing members

Review Action Plan to Accomplish Goals FY11 WE10 Kick off region membership growth and retention competition Membership Committee begin work in focused subcommittees (professional member, collegiate member, region information sharing, and ala carte membership) Between WE10 and Region Conferences Roll out initial collegiate and professional membership toolkits Future Fiscal Years Enhance and expand membership toolkits Request funding for section and region membership programs, activities and awards Ala Carte Membership Benchmark and make recommendations regarding Ala Carte Memberships Mega Issue Create white paper on benefits of professional membership for potential and existing members

Review Accomplishments to Date Kicked Off Work on Toolkit “Why SWE” Membership Letters/Testimonials Benefits of membership to target groups – college students, moms, mid-managers and retired members C2C Brochure Introduction to C2C programs and benefits of membership Social Media Presentation “How” to use social media to increase membership Created Template for Region Membership and Growth Competition

Quarter 1 Membership Comparison Type9/30/109/30/099/30/089/30/079/30/069/30/05 Collegiate5,3834,8726,5596,1226,0265,682 5,682 Professional5,6295,8246,7096,8186,3666,019 Total11,01210,69613,26812,94012,39211,701

Professional Membership Comparison

Collegiate Membership Comparison

Risk Management Despite best efforts, do not reach 20,900 members in FY11 What is impact on finances, state of business, and Society? Is a contingency plan needed if membership numbers are not reached in FY11?

Next Steps – Membership Committee Professional Membership Focus: 1.Develop a “How To” on effectively utilizing social networking for Sections and Regions 2.Create material for a Professional membership toolkit to help increase membership Collegiate Membership Focus: 1.Develop material for C2C membership to market this among the collegiates 2.Create material for a Collegiate membership toolkit to help increase membership Region Information Sharing Focus: 1.Create graphs and data that can be easily produced by HQ for dissemination monthly to the Region Governors 2.Create a mechanism to freely communicate with the Regions/Sections about Membership Ala Carte Membership Focus: Research if ala carte membership is a good decision for SWE and submit a white paper with recommendations.

Next Steps – BOD and RGs GROW (Goal, Reality, Options, Will) Peer to peer recruiting Competition between regions Improve communication Post on social media Publicize CEU courses Interaction between collegiate and professional members