© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Cisco Jabber Web SDK – Maximize Your Business Portal By Enabling Collaboration 2

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Required GAAP Reconciliation and Forward- Looking Statements The Cisco products, service or features identified in this document may not yet be available or may not be available in all areas and may be subject to change without notice. Consult your local Cisco business contact for information on the products or services available in your area. You can find additional information via Cisco’s World Wide Web server at Actual performance and environmental costs of Cisco products will vary depending on individual customer configurations and conditions. 3

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Session Abstract  Rabidly and easily add Presence, Chat, Voice, Video, Messaging and Web Conferencing to web applications to help automate workflow, increase productivity for your end users and add incremental value to your Cisco collaboration portfolio 4

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Agenda  Introducing the Cisco Jabber Family  Add Cisco Collaboration to Enterprise Web Applications ‒ Why? What’s in it for you? ‒ What? Use case examples of what’s possible ‒ How? Hello World! Chat it, speak it, see it. Add voice, video, im and presence to a webpage in 10 minutes  Portal Tour  What’s next for the Jabber SDK 5

Introducing the Cisco Jabber Family

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Cisco Jabber Addressing challenges traditional tools don’t address Evolving employee expectations, purchase models Leverage investments Ensure security and compliance Control costs Make distributed workforces more productive Improve processes, speed issue resolution Increase efficiency IT Challenges Business Challenges

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Explosion of Mobile devices PC & MAC Android & iOS Tablets Smart Phones

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Video Becomes Pervasive

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public All-in-one UC Application  Presence & IM  Voice, Video, voice messaging  Desktop sharing, conferencing Collaborate from Any Workspace  PC, Mac, tablet, smart phone  On-premises and on-demand  Integration with Microsoft Office Cisco Jabber 10

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Devices Share the same Infrastructure 11 Call Control: SIP Unified Communications Manager (CUCM) Video Communication Server (VCS) Presence & IM: XMPP Unified Presence WebEx Connect service (SaaS) Meetings, Conferencing WebEx (SaaS) TelePresence MCU Voice Messaging Unity Connection Cisco Jabber

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Cisco Integrated Collaboration Experience Wide Variety of Collaboration Technologies ANY CONTENT ANYWHERE ANY DEVICE INTEGRATED COLLABORATION EXPERIENCE Wide Variety of Collaboration Technologies Wide Variety of Collaboration Needs Video Handled as Easily as Voice Flexible Access from all Clients Richest Experience in Any Location Secure Intra- and Inter- Company Communications 12

Add Cisco Collaboration to Enterprise Web Applications with the Jabber SDK

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public The Jabber web toolkit Easily and rapidly add collaboration to enterprise web applications and business processes Increase productivity and maintain context of interactions for end users Add incremental value to Cisco Collaboration deployments based on unique needs 14

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Web toolkit to collaboration enable web apps Easily add collaboration to web applications and business processes Voice Video IM/ChatPresence Voice mail Web Conferencing 15

Add Cisco Collaboration to Enterprise Web Applications – The Why

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Access Market-Leading UC Services Number one in Enterprise Call Control Number one in Video Number one in Web Conferencing Number one in Audio Conferencing Number one in Unified Messaging VM and UM VoIP and IP PBX Video and TP Web and Audio Conf. Presence and IM Sources: Synergy Research, Frost & Sullivan, Gartner, Intellicom Analytics, Cisco Q Note: Enterprise Call Control excludes low-end KTS category. 17

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public What’s it all about? For the ISV …  Providing the building blocks to rapidly and easily Cisco UC enable enterprise web applications – providing Voice, Video, Presence/IM, Voic , WebEx  Exciting technology enabler to build product and services based on Cisco collaboration technology  Leverage large Cisco collaboration presence  Co-marketing opportunities  Unique offering - No other enterprise UC provider has voice, video Web plug-in/SDK 18

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public What’s it all about? For the IT Pro…  Providing the building blocks to rapidly and easily Cisco UC enable enterprise web applications – providing Voice, Video, Presence/IM, Voic , WebEx  Consolidate the desktop and integrate collaboration deep into existing applications, increasing productivity and maintain context of interactions for end users  Every browser experience can become an interactive collaboration experience  Add incremental value to your Cisco Collaboration deployment based on your unique needs  Unique offering - No other enterprise UC provider has voice, video Web plug-in/SDK 19

Add Cisco Collaboration to Enterprise Web Applications – The What

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Usage examples and case studies  Example 1: Cisco UC enablement of online desktop and line of business applications  Example 2: Cisco UC enhancing collaboration applications  E.g. online mail providers, social media vendors  Example 3: Cisco UC enablement of custom web 2.0 portals and custom web applications  Example 4: Cisco UC enablement of online application 21

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Presence enabled IM / Chat enabled Click 2 Call enabled Click 2 WebEx enabled Click 2 Video* enabled Use Case: Pervasive Cisco UC in Business Applications  UC, Collaboration, Video capabilities everywhere  Example only – an ISV or IT Pro could do the project 22

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Use Case: Pervasive UC in Enterprise Social Application  Presence and UC capabilities throughout the application  Cisco on Cisco Integration – Cisco Quad leverages public facing APIs Presence enabled IM / Chat enabled Click 2 Call enabled Click 2 WebEx enabled 23

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Presence enabled IM / Chat enabled Click 2 Call enabled Click 2 WebEx enabled Click 2 Video* enabled Use Case: Cisco UC enabled Corporate Directory  Search and connect: real-time collaboration within corporate directories  Presence, Click 2 Voice / Video / IM / WebEx / 24

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Use Case: Cisco voice enabled Gmail  Cisco UC Enable Gmail and Google Apps for Business  Cisco Jabber APIs ‒ Web Softphone (AJAX) ‒ IM / Presence (CAXL)  User Capabilities ‒ View Presence ‒ Click 2 IM ‒ Click 2 Call  Deployment Requirement ‒ Corporate VPN active session  Demo: Completed Integration ‒ Corporate Directory Presence and IM gadget enabled Corporate Softphone gadget enabled Corporate Softphone gadget enabled 25

Add Cisco Collaboration to Enterprise Web Applications – The How

HELLO WORLD!

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Hello World! Add voice, video, chat and presence to your web application in 10 mins 28

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Hello World! Add voice, video, chat and presence to your web application in 10 mins 29

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Hello World! Add voice, video, chat and presence to your web application in 10 mins 30

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Hello World! Add voice, video, chat and presence to your web application in 10 mins 31

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Hello World! Add voice, video, chat and presence to your web application in 10 mins 32

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Hello World! Add voice, video, chat and presence to your web application in 10 mins 33

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Hello World! Add voice, video, chat and presence to your web application in 10 mins 34

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Recommended Skillsets  Industry standard web technologies -REST -JavaScript -jQuery -HTML  API naming is easy to understand  Developers don’t need to be UC or voice experts 35

Portal Tour

What’s next? SDK Support for Mobile and Native applications 37

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Collaboration enable the mobile web Extend Cisco Ajax XMPP Library to support Mobile Browsers 38 Voice and video is being investigated. Challenge: mobile browsers don’t support plugins Voice and video is being investigated. Challenge: mobile browsers don’t support plugins Roadmap Not Committed

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public What’s available today Url based cross launching of installed Jabber applications 39 ciscojabber://call? address=%s To send an IM: ciscochat://goim?sc reenname=%s&message =%s ciscotel://%

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Future Considerations: Native SDKs 40 Extend the flexibility of the Jabber Web SDK to native applications Voice, video, voice messaging, & conferencing embedded within your application Considerations Trade-offs on screen real estate OS and device prioritization The Power of Embedded Roadmap Not Committed

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Future Considerations: Extensibility of our Native clients 41 Roadmap Not Committed Business Value  Allows customers to extend Jabber -natively via C++ plugins -using HTML/JavaScript via extensibility tabs  Provides basis for various product modes -IM only mode -Phone only mode -No History mode -No presence mode -...

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Future Considerations: Extensibility of our Native clients 42 Roadmap Not Committed  Hub Window Plugin -Menus -Tabs -Status bar -Search Area -Self Presence Area -Escalation bar -Notification badge -Web tab  IM Window Plugin -Session Escalation  Options Plugin -Option tabs ... (Integrated session window, server health,...) Extensibility in Cisco Jabber

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Future Considerations: Extensibility of our Native clients 43 Roadmap Not Committed IM window Plugin Telephony Plugin Contacts Plugin Plugin Runtime UE logic Message routing onToolbarOpened Message is multicasted to all plugins that might be interested Plugins decide if they want to add button for this specific toolbar addToolbarButton Messages are modified according to UE logic User pressed the call button Message is routed back to the approriate plugin onButtonPressed Jabber Service Framework Jabber Service Framework Telephony Service Framework Telephony Service Framework Make phone call Incoming IM Notification Jabber contexts to be injected to the Plugins New IM window launched ECC/ CPVE Config IM&P Communication flow between plugins

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Next Steps  Register on CDN and download the Jabber Web toolkit ‒  Visit us in the World of solutions to see some more demonstrations of the SDK in action  Recommended Sessions ‒ BRKCDN How to Add Cisco Collaboration to Your Enterprise Web Application – The Jabber Experience ‒ BRKCDN Cisco Developer Show and Tell “Jabber Enabled Enterprise Applications” ‒ BRKUCC Cisco UC Soft clients: Deploying Cisco Jabber desktop clients ‒ BRKUCC Understanding Cisco Unified Presence

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Complete Your Online Session Evaluation  Give us your feedback and you could win fabulous prizes. Winners announced daily.  Receive 20 Passport points for each session evaluation you complete.  Complete your session evaluation online now (open a browser through our wireless network to access our portal) or visit one of the Internet stations throughout the Convention Center. Don’t forget to activate your Cisco Live Virtual account for access to all session material, communities, and on-demand and live activities throughout the year. Activate your account at the Cisco booth in the World of Solutions or visit

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public Final Thoughts  Get hands-on experience with the Walk-in Labs located in World of Solutions, booth 1042  Come see demos of many key solutions and products in the main Cisco booth 2924  Visit after the event for updated PDFs, on- demand session videos, networking, and more!  Follow Cisco Live! using social media: ‒ Facebook: ‒ Twitter: ‒ LinkedIn Group: 46

© 2012 Cisco and/or its affiliates. All rights reserved. BRKCDN-1003 Cisco Public