©2015 Trail’s End®. All rights reserved. Garden State Council 2015 Popcorn Sale!

Top-Selling Units DistrictUnitTotal Sales Old ColonyPack 7062$50,070 Old ColonyTroop 7081$19,393 QuakesenPack 58$17,731 QuakesenPack 10$13,367 BayseaPack 1087$13,511 MahalalaPack 49$12,576 Old ColonyPack 7161$12,236 QuakesenPack 22$11,909 QuakesenPack 65$11,624 QuakesenTroop 26$11,460

2010 Consumer Spending 2014 Product Mix

©2015 Trail’s End®. All rights reserved Product Enhancements

2010 Consumer Spending 2015 Product Updates Product Line Increase Return to Scouting per container Improve value perception Will showcase a 73% Return to Scouting New artwork promoting Scouting

2010 Consumer Spending 2015 Product Updates Improved value perception Caramel with Nuts increases from 18oz to 22oz Chocolatey Caramel Crunch bag in tins/boxes increases from 14oz to 15oz White Cheddar and Jalapeno move to higher- expanding corn

2010 Consumer Spending 2015 Product Updates Higher “Return to Scouting” callout 2015Previous Prominent photos of Scout activities instead of Scouts standing still

2010 Consumer Spending 2015 Product Updates

2015 Packaging 2015 Product Updates

2015 Packaging

©2015 Trail’s End®. All rights reserved. Five Steps to Success

2010 Consumer Spending Set a Sales Goal Have a Unit Kick-Off Develop a good Communication plan Implement your own Incentives for the Scouts Use all the Selling Methods Steps to Success

©2015 Trail’s End®. All rights reserved. Setting The Goal

2010 Consumer Spending Setting The Goal Why did you join Scouting? What do Scouts want to do? Think outside the box!

2010 Consumer Spending Setting The Goal Goals should be set ensuring that all Scouts have an “Ideal Year of Scouting”

2010 Consumer Spending The Ideal Year of Scouting What is the Ideal Year of Scouting? “Experiencing the BEST program year you’ve ever had” DREAM BIG

2010 Consumer Spending Ideal Year of Scouting Let the Scouts Build their “Ideal Year of Scouting Plan for 12 months of Scouting! Calculate the cost for the entire year’s program plan Set up your goal for the Unit Break the goal down to the individual Scout Determine how much Popcorn you need to sell to fund the Ideal Year. Popcorn is the vehicle to get you where you want to go

2010 Consumer Spending Program Planner

2010 Consumer Spending Setting The Goal

2010 Consumer Spending Goal Setting Leader Testimonial

©2015 Trail’s End®. All rights reserved. Popcorn Kick-Off

2010 Consumer Spending Unit Kick-off This is often the first gathering of the new program year for Scouts and parents, so MAKE IT A FUN EVENT! Conduct games, have snacks, offer door prizes, etc. Review all the activities planned for the upcoming program year. Review the costs for every activity and the cost for the year. Review the sales goal for every Scout and demonstrate how a Scout can earn his own way. Review the different selling methods Show-n-Sell Take Order Online selling Review the safety tips

2010 Consumer Spending Unit Kick-off Safety Tips Never sell alone. Always sell with an adult and/or with a group. Never enter anyone’s home Do not sell after dark. Always stay on the sidewalks and driveways Never carry large amounts of cash

2010 Consumer Spending Unit Kick-off Leader Testimonial

©2015 Trail’s End®. All rights reserved. Communication

2010 Consumer Spending Communication What is the message we want to deliver? Providing QUALITY programs to youth How to spend less time fundraising and more time on SCOUTING Sharing key information about the sale updated and in front of people What the goals are How 73% return to Scouting benefits the overall program How the revenue is spent What’s it in for my Child

2010 Consumer Spending Communication Keep information about the sale up dated and in front of people Remind parents and Scouts of the sales goal. Promote the incentives and how to “Earn your own way” E-newsletters Unit website Weekly updates at Den and Patrol meetings. Scouts and parents about key dates as reminders. Utilize Social media

©2015 Trail’s End®. All rights reserved. Motivate Your Scouts

2010 Consumer Spending Motivate Your Scouts What are the best incentives? Prize Program Camping equipment Fishing poles Movie theater passes Video games Pizza party Ice Cream socials And of course, the ever popular…..

2010 Consumer Spending Motivate Your Scouts

2010 Consumer Spending Council Incentives

2010 Consumer Spending Council Incentives

©2015 Trail’s End®. All rights reserved. Selling Methods

2010 Consumer Spending Selling Methods Show-n-Sell Have Scouts set up in front of a store and sell. Book locations many weeks in advance Take Order Scouts use order forms to sell to family, friends, and neighbors Online Selling Sell to friends and family far away Visit for more

2010 Consumer Spending Sale Dates I

Commission Base 30% All extra commission for Units Units must be paid on time and must have return product delivered on time or no extra commission will be awarded. 1% extra commission for attending in District Kickoff & Unit Goal 1% extra Paying Bill Oct 30th 2% extra commission for doing 15% over last year sales 2% extra commission for doing 30% over last year sales Maximum Commission Available per Unit could = 36% Option for Troops only 2% Extra if opt out of Prize Package Note: That all Corporation sales Commission will be calculated due to sales agreements, but are still counted towards Unit’s Sales Goal 2010 Consumer Spending Commission

©2015 Trail’s End®. All rights reserved. Marketing/Technology Updates

2015 Packaging Credit Card Reader Program Easy turn-key credit card solution Square, a leading provider of mobile credit card processing Transaction fee being negotiated. Currently 2.75% Units sign up through online portal beginning June 1 Free app, easy to download and customize for Trail’s End sale Free readers, PCI compliant, works even without cellular service Units can also track cash and check transactions Trail’s End and Square are making it easy to grow show-and-sell

2015 Packaging Digital Toolkit Units can customize their sale with downloads from Trails-End.com beginning July 1 Facebook cover and wall images Pre-written, sample tweets and Facebook posts Radio PSAs (:15 and :30) Videos (How to do a great kickoff, selling tips) Postcard templates Online selling how-to postcard/handout Door hanger template Posters Yard sign template Banner template Table tent Thank you cards Product images, descriptions, claims, nutritional info Logo and photos (adventure images as used in packaging) An entire toolkit at the click of a mouse

2010 Consumer Spending Trails-end.com Send customized s from their account Easy way to see current year’s sales vs. prior year Training and Step-by-step instructions for using the site Mobile responsive – easier to use on a mobile phone or tablet Ability to upload addresses and store within site Sale notifications for Scouts, leaders & councils Ability for Scouts to text their personal link, as well as share via , Facebook & Twitter Ability for Scouts promotional materials available

2010 Consumer Spending Trails-end.com Online selling incentives Selling online is easier, and now it’s worth even more Extra incentive for scouts to sign up Sign up and be entered to win a $10 gift card (500 total) Must be registered in system by September 30 Unit leaders have more reason to drive online sales Unit receives $50 gift card for $2,000+ in online unit sales Grow online sales by motivating unit leaders and scouts

2010 Consumer Spending Scholarship Website Scouts & Councils view and update scholarship information Scouts: Update account information, view statement (sales broken out by year and total balance), submit enrollment and sales information Councils: Approve enrollment and sales, view Scout statements, and see reporting of totals at the council level

DistrictDistrict KernelPhone Number Address BaySeaTim Williams (CapeMay) Robert Sharp (Cumberland) MahalalaRoger Kirk m QuakesenJanet Boris Scott Wiese Old ColonyMichell Evans White HorseJerry Bakanowsky Janet Boris TrainorPaula Powell Consumer Spending Contact Information

©2015 Trail’s End®. All rights reserved. Thank You And Let’s Have An Adventure Of A Lifetime