Who is Executive Web Club? Globally Local from Nanaimo, BC to Mumbai, India  White Label Platforms  Search Engine Optimization  Mobile Apps Development  CMS Programming  Social Media Management  Custom Web Development

IF CONTENT IS KING, “……..” IS THE QUEEN!

“Keyword Stuffing ROCKS”…is what they said  Stuff Keywords in Content  Stuff Keywords in Title tags  Stuff Keywords in description tags  Stuff Keywords everywhere

Source: Google Algorithms, by Ivan StrouchliakIvan Strouchliak

Latent Semantic Indexing  Latent Semantic Indexing (LSI) maps out the relationships between words to decipher the meaning of the text.  Used as part of their Search Analysis by Google & other search engines. (Source: shopwthemes.com)

How does LSI help?  User’s get unique and original content that is relevant to their search query.  Improves Quality score of your pages  The 2 combined benefits your users thereby leading to MORE Conversions on your website

Global Powerhouses making optimum use of LSI

Social Media as your SEO Engine using LSI

Social Links get REAL traffic  95% (or more) of links from link building activities like Directories, Social Bookmarks, Article submission, Classifieds etc. never bring a single new visitor to your website.  Get 30% more conversions on link building with LSI

MULTIPLY Online Presence  Traditional link building is like creating signs in places where nobody is looking.  Effective and Efficient link building is like creating signs in the midst of where people are looking to point them in your direction!

Business Benefits from Relationship Development

BUILD Business Networks with Social Media  Reached out with a post (Facebook)  Got a Friend request in 72 hours  Signed off business deals over thousands of Dollars almost instantly.

INCREASE Margins of Returns  If you spend $1 on targeted Facebook ads you get 1 result.  If you spend $2 on targeted Facebook ads you get 3 results.

START Blogging NOW!  Companies that blog often get as much as 55% more web traffic  70% more leads are generated through company blogs.  30% company blogs reach out to communities they are serving

The UNDISPUTABLE King of Satellite Socializing  49% of all social media users chose Facebook as the most important social platform – most popular by a large margin  16% chose LinkedIn  14% chose Blogging  12% chose Twitter

Social Media is MORE than just a Broadcast Platform  Initiate conversation  Listen more  Make observations  Identify opportunities

IF CONTENT IS KING, “ L S I ” IS QUEEN! l

Bibliography Website  tealtownzone.com tealtownzone.com  moz.com  seobook.com  bruceclay.com  threadwatch.org threadwatch.org  completewebresources.com  warriorforum.com  forbes.com  researchgate.net Article  How Latent Semantic Indexing Can Improve On page SEO – by Kimberley Law  Semantic Web and Link Building without Links The Future for SEO – by Simon Penson  Latent semantic Indexing - Does this help rankings/relevance – by Bond13  Google Algorithms by Ivan Strouchaliak  Can humans do without Latent Semantic Indexing (LSI) by Kyle Sanders  Using Semantic Language to rank, how much stock do you put into this by by Thomas BallantyneThomas Ballantyne  Tips for Building Long-Term Client Relationships  Conceptualizing Business-to-Business Relationship Value– by Sergio Biggerman

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