New Media in Tourism Communication The Web Communication Model Presented by: Capellari Stefania Condorelli Barbara Santambrogio Laura

The Web and Hotel Booking Hotel booking in the U.S.A. 1/3 is made on-line 1/3 is influenced by the Internet More than 50% is affected by the web By the end of % of hotel booking will be made on-line.

WCM Website Communication Model CONTENTS & SERVICES ACCESSIBILITY TOOLS PUBLISHERS CLIENTS It is constitued by four pillars + a 5 th element RELEVANT INFO- MARKET EXTERNAL WORLD

Contents & Services Location Opening hours Prices/Special offers/PackagesSpecial offers/Packages Room description Contacts Kind of services offered Contents Check availability of rooms Booking Paying Transportation services/Transfer Possibility to change language on the website Interaction opportunities Weather Maps Web cam/Virtual tourVirtual tour Wedding planning Services

Accessibility Tools Personal computer Printer Scanner Hardware HTML CSS Databases Software Human-computer interface HCI

Publishers & Clients People who invent design, implement, run, evaluate, promote and interact with clients Publishers Users Clients Notwithstanding managers focus on the first two pillars, these last two ones are the most relevant to the success of the website. The more investments are made on publishers’ work the more there is the possibility of having satisfied users and so…PROFITS.

Relevant info-market External world Market Info-competitors It includes It influences all the other pillars, in particular the last two ones It can’t be always controlled Characteristics Be aware of the market Be easely found by the search engines Investments to maintain the website on a high and competitive level Care about info-competitors How to emerge in the web Quality criteria  contents and services Technologies  accessibility tools Access analysis  publishers On-line promotion  clients In reference to the other pillars