 Time Poor Consumers  Sport is becoming tailored to meet personal needs  Health rather than competition is becoming the major driver for participation.

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Presentation transcript:

 Time Poor Consumers  Sport is becoming tailored to meet personal needs  Health rather than competition is becoming the major driver for participation  Increased use of online tools and applications to individualise sport A Perfect Fit

Extreme to Mainstream  Lifestyle, adventure and alternative sports – popular with young Australians  Participation driven by wide spread use of digital media &set=vb &type =2&theater

More than Sport  Broader benefits derived from participation….  Physical and mental benefits  International Cooperation  Crime Prevention  Social Inclusion

Everybody's Game  Shift in demographics  Cultural changes  Australian’s embracing sport in older age

New Wealth, New Talent  Population and income growth throughout Asia  Asian Countries becoming more interested in Sport  Emerging new sports markets:  Sports tourism  Tournaments / Events  Social Media and television  Corporate Experience

Tracksuits to Business suits  Athletes drawn away from sports that have lower salary bases  Administration of Sport shift from Community base to Corporate Structures  Increased Governance accountability  Increased commercial responsibility (cost of sport)  Innovative, creative, and professional products and services

Reviewing our Strategic Plan  How does our Plan respond to the 6 megatrends?  Are there areas of our Plan which are at odds with the Megatrends?  Are all six Megatrends covered in our Plan?