A GAME CHANGER GE has invested in a unique appliance design aesthetic for the “affordable” segment. It’s a new look that’s stylishly sensible, with all the essential features, guaranteed to stand out on showroom floors and in consumers’ homes.

HH INCOME $40K+, seeking replacement, remodel, value PRODUCT POSITIONING Everyday Fabulous What moves you? Expect More, Pay Less INSPIRATION AGE 25 – 35 year old homeowners, young DIY remodelers

INSPIRATION VIBRANT GENUINE SENSIBLE

INTRODUCING GE ARTISTRY ™ SERIES Designed around one central idea: The look you want, the features you need, at a price you can afford.

THE LOOK IS SIMPLE 6 GE Artistry Series 6/25/2013 AND APPROACHABLE

According to the real estate brokerage company, Redfin, homebuyers in the 25 to 34 year old age group make us the largest proportion of homebuyers. TODAY’S MILLENNIALS comprise a significant number of first-time home buyers.

GE IS #1 IN BRAND COMMITMENT with consumers under the age of 44 and brand commitment increases with younger consumers. Source- Stevenson Co. Sector survey through 2012

SO MUCH FOR CONSUMERS TO LOVE Stylish appearance unlike anything else Stunning touch points like handles, knobs and analog clock Subtly rounded shape Black and white high gloss enamel finish Chrome trim Essential features New GE Badge Sensible price point

GE ARTISTRY ™ SERIES LINE UP 30” FREE-STANDING GAS RANGE AGBS45DEFBS ADC Sept 1 Standard Clean Oven Analog Clock Metallic Knobs Stainless Steel Handle Large Window MAP $599* White: AGBS45DEFWS BOTTOM-FREEZER REFRIGERATOR ABE20EGEBS ADC Sept 1 30” Wide Platform (Door / Door Configuration) 20.3 cu. ft. Horizontal, Brushed Stainless Steel Handle Smooth, High Gloss Steel Full Width Shelves Energy Star qualified MAP $1099* OVER-THE-RANGE MICROWAVE OVEN AVM4160DFBS ADC Sept 1 Metallic Handle and Accents 1.6 cu. Ft / 1,000 Watt MAP $219* DISHWASHER with TOP CONTROLS ADT521PGFBS ADC Sept 1 Stainless Steel Handle GE's Most Advanced Wash System Dark Pearlescent Gray Nylon Racks Spacemaker Silverware Basket Steam Pre-Wash Option GDF520 Feature Pack GDT530 Exterior Energy Star Qualified 54 dBA MAP $499* *Resellers unilaterally establish their own resale prices and margin requirements.

30” FREE-STANDING ELECTRIC RANGE ABS45DFWS ADC Sept 1 Standard Clean Oven Smooth cooktop Analog Clock Metallic Knobs Stainless Steel Handle Large Window MAP $599* Black: ABDS45DFBS BOTTOM-FREEZER REFRIGERATOR ABE20EGEWS ADC Sept 1 30” Wide Platform (Door / Door Configuration) 20.3 cu. ft. Horizontal, Brushed Stainless Steel Handle Smooth, High Gloss Steel Full Width Shelves Energy Star qualified MAP $1099* OVER-THE-RANGE MICROWAVE OVEN AVM4160DFWS ADC Sept 1 Metallic Handle and Accents 1.6 cu. Ft / 1,000 Watt MAP $219* DISHWASHER with TOP CONTROLS ADT521PGFWS ADC Sept 1 Stainless Steel Handle GE's Most Advanced Wash System Dark Pearlescent Gray Nylon Racks Spacemaker Silverware Basket Steam Pre-Wash Option GDF520 Feature Pack GDT530 Exterior Energy Star Qualified 54 dBA MAP $499* GE ARTISTRY ™ SERIES LINE UP *Resellers unilaterally establish their own resale prices and margin requirements.

GE ARTISTRY ™ SERIES GO-TO-MARKET PLAN PHASE I PRODUCT ZONE LAUNCH (JULY 1) FAQs Customer Intro Presentation - PowerPoint - iPad-friendly PDF PHASE II PRODUCT ZONE LAUNCH (AUGUST 1) Why Artistry Video Artistry Training PowerPoint Launch Package Information (merchandising materials) AUGUST ASM MAILING (AUGUST 22) Brochure DVD Video Loop POP