London 2012 – Everyone’s Games – through Ceremonies, Cultures, Education & Live Sites Bill Morris Director of Ceremonies, Education & Live Sites

A Singapore Promise of engagement for all, and inspiration for young people Director of CCEL appointed in Summer 2006 Cultural Olympiad/London 2012 Festival Education; Get Set/Get Set Goes Global Live Sites; Legacy & Temporary Torch Relays; Olympic & Paralympic Ceremonies; Opening & Closing for the Olympic and Paralympic Games

Cultural Olympiad / London 2012 Festival timeline Arts, Culture & Education Committee Bid document – chapter 17 - The wedding of Sport and Art - Bid projects Appointment of Director of Culture, Ceremonies & Education Developed Inspire Mark and Programme Launch of the Cultural Olympiad Creation of Cultural Olympiad Board Announcement of London 2012 Festival - Appointment of Director of Festival London 2012 Festival, finale of the Cultural Olympiad

The largest UK-wide cultural festival ever staged 13,006 performances and events 621 productions and projects 1,270 venues across the UK 160 world and UK premieres 200 commissions 176 permanent art works 18m Cultural Olympiad attendances and participation 19.8m Festival attendances and participation 80% of attendance was at free events

Education – engaging young people domestically Four year programme culminating in Games- time activity Integrated programme with distinct Olympic and Paralympic opportunities Flexible and opt-in UK-wide and UK in focus with two notable exceptions: Get Set goes global and International Inspiration Olympic and Paralympic Values at the heart Create a legacy platform Developed in conjunction with key stakeholders including Government and, importantly, teachers and young people

Education – key deliverables 26,357 schools registered with Get Set (85% of total) 20,457 schools became members of the Get Set network (66% of total) Approximately 6.85m young people have taken part in the programme* 85% of Get Set schools have involved their whole school in London 2012-related activities* 75% of Get Set teachers said Get Set had a positive impact on boosting morale and improving the atmosphere within their school* 64% of Get Set teachers believe the programme has had a positive effect on pupil attainment* 69% of Get Set teachers reported a positive change in pupils’ attitudes towards disability* * LOCOG / Nielsen – Get Set survey, Summer Sample size – 2,275

Education – engaging young people internationally For schools in the UK, Get Set goes global focussed on how sport can bring the world together Three strands included Olympic Truce, Support a Team, and London 2012 World Sport Day on which 20,600 schools celebrated the athletes and cultures of the world The London 2012 International Education Programme provided learning resources to share with 1.379m young people in 156 countries, and the School Linking Programme created 103 new school links International Inspiration, the London 2012 sports legacy programme, enriched the lives of 12 million children and young people of all abilities, in 20 countries across the world, through the power of high- quality and inclusive physical education, sport and play The focus is now to ensure involvement and sustainable and lasting change in all 20 countries

Live Sites programme that achieved extending the Games experience across London and the City Highest rated non-sport Olympic Park activity A nationwide programme and a legacy network 5 million people visited the 22 UK Live Sites Integrated local community news with sports content Watching sport on big screens - at the core of the non-ticketed experience: 70 Live Sites UK-wide including: 22 Permanent Legacy Live Sites in all Nations & Regions Central & East London and other Venue City Live Sites 40 Community Live Sites

Live Sites programme that achieved extending the Games experience across London and the City Pre-Games build-up and Games time action 100 Days To Go; World Sports Day; London 2012 Cultural Festival, sport NGB ‘taster’ activities all built towards..... Torch Relay Continuous streamed coverage for 70 days Torch visited all Live Sites Evening Celebrations at Live Sites or screened

Live Site programme that added to the experience on the Park Watching the sport at Park Live - creating a fantastic experience for Park spectators Highest-rated Olympic Park activity 40,000 spectators per day – cheering on their heroes and picnicking on the Riverside lawns High quality activations by our presenting Partner Recommendations: Plan the Live Site on the Park as part of a core Games activity Secure funding early on in the Park build Build strong relationships early with athletes via NOCs Avoid dependence on sponsors for content delivery Recognise that ‘sport viewing’ is the only priority Aim to provide uninterrupted competition coverage Enhance the customer experience whilst on-site

Torch Relays – Olympic & Paralympic Torch Relay for everyone with a focus on youth Sustainable Games, Sustainable Relays National Relays, Global Reach Torch Relays of our times

Torch Relays – the outcomes Torch ‘Design of the Year’ Olympic Relay of 70 Days 8000 miles 8000 heroes 96% of the UK population within one hour One third saw the Flame Paralympic Relay New format for six day relay Four National Flames, 24 Hour Relay from Stoke Mandeville

Opening & Closing Ceremonies Strategy & Context Generic risks and opportunities London 2012 specific risks and opportunities Creative and broadcast key to differenciation World class execution 3 strategic strands: 1)Creative 2)Operations (inc. Ceremony & City wide through Task Force 27) 3)Stakeholders

Opening & Closing Ceremonies Early Creative Development UK- wide consultation in 2009 (G- 3.5yrs) 450 creative/sports/ marketing/ business/ government/ culture reps "Direction of Travel" document formed the background brief to recruit Artistic team Signed off by Olympic Board in Summer 2009 (G-3yrs) Long list, then short list of talent created with Olympic Minister and Mayor

Opening & Closing Ceremonies Appointment of Executive Production Team Exec producers appointed (G-2.5yrs Spring 2010) Stephen Daldry (Creative) Mark Fisher (Design) Hamish Hamilton (Broadcast) Catherine Ugwu (Production)

Opening & Closing Ceremonies Production Set-Up Must be in response to a set of challenges unique to each host city LOCOG approach: Detailed research and consultation about the set up of the Ceremonies Production Operation:- Invited Deloitte to study previous models Consulted previous ceremony teams and industry experts Reviewed the unique aspects of London 2012

Opening & Closing Ceremonies Production Set-Up LOCOG decision: To adopt a Hybrid Model (rather than outsourced) as best fit for London 2012 To have one integrated Production Company to produce all four Olympic and Paralympic Ceremonies, but with different creative teams Rational: Cannot outsource risk / reputation – this always rests with the OCOG Model allowed LOCOG to keep control while having the benefit of a production company bringing in particular expertise LOCOG able to monitor budget and respond to the unique challenges of ceremonies production flexibly, quickly and effectively

Opening & Closing Ceremonies By Numbers 640,000 pixels on 80,000 paddles 12,411 cast 9,893 adults 1,000 professional cast 1,631 under 16 year old children in cast year olds in cast 2,250 production team of paid staff, consultants and interns 800 workforce volunteers working behind the scenes 4 ceremonies 2 cows 1 bell (the largest harmonically tuned bell cast in the world)