JonLoomer.com Jon Loomer Digital on Facebook Jon Loomer.

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Presentation transcript:

JonLoomer.com Jon Loomer Digital on Facebook Jon Loomer

JonLoomer.com Jon Loomer Digital on Facebook About Jon Five years of using Facebook for business!

JonLoomer.com Jon Loomer Digital on Facebook Quick Poll What is your Facebook page responsibility? I manage a Facebook page I oversee people who manage a Facebook page I have no experience with Facebook Pages (Please answer in the poll!)

About This Presentation… More Talking, Less Reading! JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook What We’ll Cover Managing Your Facebook Page – Strategy – Engagement – Post Best Practices – Grow Facebook Advertising – Value – Definitions – Create – Monitor – Metrics

Poll Results What do we have here? JonLoomer.com Jon Loomer Digital on Facebook

Managing Your Facebook Page JonLoomer.com Jon Loomer Digital on Facebook

Managing Your Facebook Page Be Strategic! JonLoomer.com Jon Loomer Digital on Facebook

Goals and Priorities of the Company vs. the Page JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Strategy

Inventory of Assets and Resources JonLoomer.com Jon Loomer Digital on Facebook

Managing Your Facebook Page - Strategy Create a Plan JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Engage Importance of Engagement

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Engage Honesty, Transparency and Authenticity (Be Human!)

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Engage Provide Variety

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Engage Provide Value (Deals, Discounts, Information)

Managing Your Facebook Page - Engage Involve Your Fans! (Contests, Fan Recognition, User- Generated Content) JonLoomer.com Jon Loomer Digital on Facebook

Managing Your Facebook Page - Engage Be Consistent JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Another Poll How many fans does your page have? < ,000 >1,000 (Please answer in the poll!)

Managing Your Facebook Page – A Post Best Practices JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page – A Post Keep it Short How long is 80 characters? This post is exactly 80 characters, including spaces.

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page – A Post Use Imagery

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page – A Post Edit Title and Description

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page – A Post Tag the Source

Managing Your Facebook Page – A Post Call to Action Do you like our new logo? Click like! JonLoomer.com Jon Loomer Digital on Facebook

Poll Results What do we have here? JonLoomer.com Jon Loomer Digital on Facebook

Managing Your Facebook Page - Grow Get More Quality Fans ! JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Grow Invite Friends, Employees and Customers

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Grow Fangate with a Welcome Tab

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Grow Add Facebook Plugins to Your Website

JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Grow Partner and Interact with Other Brands

Managing Your Facebook Page - Grow Promote Offline JonLoomer.com Jon Loomer Digital on Facebook

Managing Your Facebook Page - Grow Use Facebook Ads ! JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Another Poll When is the last time you ran a Facebook ad campaign? Running one right now Past three months Past Year or Longer Never (Please answer in the poll!)

Facebook Ads JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads Engage and Grow! JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads - Value Facebook Ads Offer an Amazing Opportunity JonLoomer.com Jon Loomer Digital on Facebook

Give Your Page a Jump Start Facebook Ads - Value JonLoomer.com Jon Loomer Digital on Facebook

Target the Ideal Customer Facebook Ads - Value JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads are Inexpensive – Or Free! Facebook Ads - Value JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Drive Leads Facebook Ads - Value

Drive Conversions Facebook Ads - Value JonLoomer.com Jon Loomer Digital on Facebook

Increase Engagement Facebook Ads - Value JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads - Definitions Facebook Ads for Pages JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Definitions Page Post Ads Facebook Ads - Definitions

JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Definitions Sponsored Stories: Page Like Stories Facebook Ads - Definitions

Sponsored Stories: Page Post Like Stories Facebook Ads - Definitions JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create Click Promote With an Ad

Facebook Ads - Create Design Your Ad Facebook Ads - Create JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create

JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create

Targeting Facebook Ads - Create JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create

JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create

Campaigns, Pricing and Scheduling Facebook Ads - Create JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create

CPC vs. CPM Facebook Ads - Create JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads - Monitor Start Slow JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads - Monitor Stopping and Starting Facebook Ads - Monitor JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads - Monitor Follow Metrics that Matter Facebook Ads - Monitor JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads - Metrics Cost Per Click JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads - Metrics Click Through Percentage Facebook Ads - Metrics JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads - Metrics Clicks vs. Connections Facebook Ads - Metrics JonLoomer.com Jon Loomer Digital on Facebook

Facebook Ads - Metrics Cost Per Like (or Connection) Facebook Ads - Metrics JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads – Get Them Free! Facebook Marketing Solutions bit.ly/freefacebookads-jl

JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads – More Info Everything You Need to Know About Facebook Ads bit.ly/facebookads-jl

Get the eBook! How to Run a Facebook Page that ROCKS! JonLoomer.com Jon Loomer Digital on Facebook

Follow My Blog! JonLoomer.com/blog JonLoomer.com Jon Loomer Digital on Facebook

JonLoomer.com Jon Loomer Digital on Facebook Follow Me on Social Media! plus.google.com/ Pinterest/JonLoomer YouTube/JonLoomer LinkedIn/in/JonLoomer

Consulting Free 30-Minute Consultation JonLoomer.com Jon Loomer Digital on Facebook

Questions? Throw it at me! JonLoomer.com Jon Loomer Digital on Facebook