Pay-As-You-Go Final Report February 2012

Agenda Safety Moment PAYG Refresher Pilot Goals & Overview Voice of the Customer Front Office Impacts Back Office Impacts Financial Results Going Forward 2

Why Pay-As-You-Go? Customer Benefits Include: No deposit, late fees, or reconnect/disconnect fees. Give customers more control over their budget. Improved satisfaction through increased convenience, flexibility, and control. Ability to pay off past-due balances while keeping the lights on. Company Benefits Include: O&M savings. Bad debt recovery. Increased peak load reduction. Increased customer goodwill towards company.

Pilot Structure Recruitment via Call Center and Marketing. Anyone except critical care or those who owe more than $500. Pay for electricity in advance of usage & opt out at any time. Start with $25, then choose how much and how frequently to pay, using any OG&E method. No deposit, late fees, or disconnect/reconnect fees. No printed monthly statements. Option to receive text, , or phone notifications. Access to myUsage.com to edit notifications & view payments.

Rate Options $ 0 $ $ $ Midnight Noon Midnight TOU Standard Budget Move-In (MI) Installment Plan (IP) ConvenienceControl Pilot Groups

Program & Recruitment Overview Marketing & Official Enrollment: 3/5/12 Enrollment Complete: 6/12/12 Recruitment Goal: 720 Participants Actual Enrollment: 587 Pay-As-You-Go Pilot Enrollment RateGroupGoal Actual Enrollment Current Enrollment StandardBudget StandardConvenience TOUBudget TOUConvenience TOTAL: Actual enrollment numbers as of June 12 th. Current enrollment numbers as of October 1st.

Recruitment Results

Active customers utilizing MyUsage: 413 Average payment amount: $41.37 Debt Recovery: –Program started with $41, in debt recovery – Additional $3, debt created during program –$16, has been recovered – % reduction in debt recovery Notifications: –49,240 texts notifications to date – 4,293 outbound call notifications to date Program Statistics

Customer experience. Operational impacts. Impacts to load. Pilot Goals

EXTRA SLIDES

MyUsage.com Check balance of account Gives customer control over their budget More convenient Less stressful

Breakdown of Enrollment GroupRateEnrolled BudgetTOU197 BudgetStandard215 ConvenienceTOU77 ConvenienceStandard98

Recruitment Goals Current Enrollment

Enrollment by Month March=177 April=207 May=154 June=49 * Enrollment ended on June 13 th, 2012

myUsage.com on iPhone

OGE.com Make payments on account

Intended Benefits Customer More convenience and control over budget Ability to adapt payment schedule to fit lifestyle Can pay off previous balance while still having electricity No deposit, late fees, or disconnect/reconnect fees Pilot Goals Customers – Satisfaction Operational Efficiency – Call Center – Back Office Load Impact – Demand Response

Customer Notifications Customer can choose how they are notified… 20 PhoneText Daily balance Low balance Pending Disconnect Disconnect Reconnect