E-Business Evolution And What Shall We Teach? Perilous Opportunities for University Education Bradley C. Wheeler Kelley School of Business Indiana University
EC Knowledge Creation Practice Research & Publication Creation Codification & Transfer Amplification Education Industry Academia Books & Courses Time ? accelerating
One EC Project Team... 9 CS degrees including 3 MS + 1 MBA) 8 non-IS business degrees (including 6 MBAs) 7 artsy or non-technical degrees (including 1 MBA) 2 IS degrees (including MOI) 2 EE degrees (including 1 MBA) 2 no degrees 1 AA degree in graphics From
Their Curriculum... Infrastructure (WANs, servers, webmaster, etc) Programming (HTML, XML, database, etc) Content (words, graphics, multimedia, etc) Business (selling, promotion, alliances, etc) Project Management (keeping the other 4 on target, budgeting, etc) From
Economic realities have driven Industry to new levels of integration, interdependence, and performance... e-Business offers a very real opportunity for curricular evolution and revolution in higher education, but institutional barriers, reward systems, and the status quo impede substantive curricular progress Academia The Faculty
Marketing Operations & Logistics Computer Science Economics Information Systems Psychology e-Business e-Business Demands Speed, but Academia is not designed for speed.
What Shall We Teach…? Technical Skills - Hands On - Which Ones? Conceptual Models - What Models? Global e-Commerce - How? Help Wanted
Accounting as a Model The Big 5 are very active at lead schools in Influencing curricular direction Including faculty education Applied software for courses