E-Business Evolution And What Shall We Teach? Perilous Opportunities for University Education Bradley C. Wheeler Kelley School of Business Indiana University.

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Presentation transcript:

E-Business Evolution And What Shall We Teach? Perilous Opportunities for University Education Bradley C. Wheeler Kelley School of Business Indiana University

EC Knowledge Creation Practice Research & Publication Creation Codification & Transfer Amplification Education Industry Academia Books & Courses Time ? accelerating

One EC Project Team...  9 CS degrees including 3 MS + 1 MBA)  8 non-IS business degrees (including 6 MBAs)  7 artsy or non-technical degrees (including 1 MBA)  2 IS degrees (including MOI)  2 EE degrees (including 1 MBA)  2 no degrees  1 AA degree in graphics From

Their Curriculum...  Infrastructure (WANs, servers, webmaster, etc)  Programming (HTML, XML, database, etc)  Content (words, graphics, multimedia, etc)  Business (selling, promotion, alliances, etc)  Project Management (keeping the other 4 on target, budgeting, etc) From

Economic realities have driven Industry to new levels of integration, interdependence, and performance... e-Business offers a very real opportunity for curricular evolution and revolution in higher education, but institutional barriers, reward systems, and the status quo impede substantive curricular progress Academia The Faculty

Marketing Operations & Logistics Computer Science Economics Information Systems Psychology e-Business e-Business Demands Speed, but Academia is not designed for speed.

What Shall We Teach…? Technical Skills - Hands On - Which Ones? Conceptual Models - What Models? Global e-Commerce - How? Help Wanted

Accounting as a Model  The Big 5 are very active at lead schools in Influencing curricular direction Including faculty education Applied software for courses