Digital Communication Report March 2015

Facebook Decrease of 28 fans. In terms of fans, we had a decrease in March because of the Facebook change to eliminate disabled profiles. Because of this all of the Fan Pages lost fans. Despite this, we continue to have a good engagement and good interaction with users, even without investments on Facebook Ads. Twitter 149 new followers. In other words, an organic increase of 1.69%. 123 mentions in the period. Instagram Increase of 68 likes or 2.27%. We kept a great result on Instagram in March in terms of number of followers and engagement. For this we continue posting good pictures and interesting tips that call the attention of the users. Abstract

Facebook Overview Total comments Total shares Total likes Number of fans on April 1 13,079 Decrease of 28 (5.37%) Total posts 47 94

In March, the fan page lost 28 fans because of The Facebook changes. During the month, the main focus was offering Evernote tips using the different features of Evernote, including blog posts. The fan page also highlighted the 10 millions users achievement, the events at Samsung Ocean (workshop for new users, event with Ricardo and in the bransdshop). Fans The graph above shows the amount of people liking and unliking the page.

According to Sprout, the average audience per post was 1,026. Interesting images regarding the Evernote resources and Evernote tips called the attention of our users. Considering the complete number, our posts reached 49 thousand of unique people. Posts reach

The most popular post in March was about the workshop “Evernote para Iniciantes”. It was offered on March 11. Even without investment, it reached 9,632 unique people and also received 54 likes, 21 comments and 23 shares. Most Popular Post

Our new strategy of publish different posts like famous quotes performed very well on Facebook in terms of engagement and post view. The post published on March 30 had 69 likes, 1 comments and 12 shares. Another highlight of the period

This was the least popular post in the month with only 14 likes, and 272 unique people reached. Least Popular Post

This month we gathered 149 followers on Twitter. Our team is always online on Twitter via Sprout Social. The objective is to build a strong relationship with the followers and always be aware with the new messages. Twitter Overview Number of followers on April 1: 5,525 Increase of 149 (1.69%) Return to abstract

The graph below shows mentions of our profile (including retweets) made by followers during the month: 123 total mentions against 131 in February. Despite of the bugs in the Evernote plataform, the most of the mentions were positive. Twitter

These were our top key influencers in March, according to the mentions made by them during the month. These mentions also include retweets made by these followers. Twitter

The hashtag #evernote was in the first position in terms of mentions, followed by #android with 3 mentions. And “timaster acabou” is at the top of the topics frequently mentioned.

Instagram Overview Total comments in March Total likes in the space 61 Return to abstract 1,934 Total of likes in March 3,055 Increase of 68 likes We published 21 posts in Instagram during March. Our most popular photo received 138 and the most commented 12 comments

The most liked post in the period On March 16, the post with the image of the coffee cup of Evernote received 138 likes and 2 comments.

The most commented post in the period On March 24, the post about the workshop in Samsung Ocean had the largest number of comments. It reached 97 likes and 12 comments.

Evernote blog Overview Total of users storys produced Total posts in March 1 Return to abstract 9

Although our strategy for all of the social media spaces of Evernote continue working very well, G&A will propose a new digital communication planning to Evernote. We are always concentrated our efforts on generating engagement and building a good relationship with the fans. In February, we focus mainly on Evernote tips, using the blog posts to communicate. All of the social media spaces of Evernote, including Facebook, Twitter and Instagram, had a good result this month in terms of engagement even without the investment on posts. It is important to remember that to achieve even greater results we need to invest on strategic posts. Our growth strategy of Twitter continues to create a real dialogue with people to build a strong relationship. Conclusion

Next steps G&A will send a news planning for Social Media during this month. And will also think in a different strategy for promote the new prices for Evernote. Continue producing posts with tips about organization of life and different Evernote features. Keep stimulating users with interesting information, such as User Stories and good tips. Continue building relationship with users via Facebook, Twitter, Instagram and Blog. Keep working with the influencers, heavy users and bloggers. For this we are preparing the list of the top strategic influencers to Evernote to build a strong relationship with them to propose working and content partnerships. Offer different pictures about Evernote routine on Instagram.

Beatriz Bianco G&A Comunicação Corporativa Rua Dona Ana Helena S. Gusmão, 230 São Paulo, SP, Brasil Victor Hugo Alves

PR Report March 2015

Renata Cerolini Natália Falcón G&A Comunicação Corporativa Rua Dona Ana Helena S. Gusmão, 230 São Paulo, SP, Brasil