© 2008 Eyeblaster. All rights reserved Tamie Randolph-Harris Eyeblaster Big Idea 2008: In-Banner Checkout

© 2008 Eyeblaster. All rights reserved Agenda The Missing Link Going Direct The Market Context The (Non-Existent) Competition

© 2008 Eyeblaster. All rights reserved The Missing Link Advertisers still relying on a Click in Decline Year-to-year, Interaction increases while Click Thru Rate decreases. Rich Media options are expanding quickly to spark engagement, but Click-Through still required for conversion. Advertisers are looking for ways to turn increased Interaction Rates into Conversions

© 2008 Eyeblaster. All rights reserved The Missing Link Falling CTR means declining sales … which will result in less ad spend, not more

© 2008 Eyeblaster. All rights reserved Going Direct Cut out the Middleman – or in this case, the Middleclick Meet the Big Idea: In-Banner Checkout turns marketing into sales and vice-versa, eliminating CTR altogether Transforms display ads into a fully-integrated eCommerce channel Direct integration into advertisers' existing eCommerce and CRM databases All actions trackable in real-time

© 2008 Eyeblaster. All rights reserved Going Direct Current Rich Media Model In-Banner Checkout Advanced functionality sparks engagement Users are curious and happy to interact… … but reticent to Click Without click-through, there’s no sale + Interaction IS conversion Enables impulse purchase Non-intrusive / doesn’t pull users away from content All ad spend becomes direct sales channel

© 2008 Eyeblaster. All rights reserved The Market Context Globally, advertisers moving more dollars online because of demonstrable ROI Online ad spend is projected to reach $73 billion by 2011 (PricewaterhouseCoopers, June 2007)

© 2008 Eyeblaster. All rights reserved The Market Context Better for users, better for advertisers, better for Eyeblaster Unprecedented amount of revenue flooding the online ad market Advertisers demand higher ROI, increasingly disappointed in CTR Ready made solution that is aligned with Eyeblaster's values Access to increasing ad budgets as easy as partnering with a global, independent leader with proven market solution

© 2008 Eyeblaster. All rights reserved The (Non-Existent) Competition In-Banner Checkout makes Eyeblaster the first, best and only By aligning with a leader in the field, Eyeblaster can continue along the same path blazed by other Eyeblaster successful partnerships Implementing In-Banner Checkout puts Eyeblaster alone in its field, aligned with a global, independent innovator

© 2008 Eyeblaster. All rights reserved Summary Advertisers still relying on a Click in Decline Time to cut out the Middleclick In-Banner Checkout is better for users, better for advertisers, better for Eyeblaster Implementing In-Banner Checkout will make Eyeblaster the first, the best and the only solution of its kind

© 2008 Eyeblaster. All rights reserved Thank you