Tearin’ It Up Dirt Bikes Nick Dumford Trevor Scherlin Travis Vogel
Background Trevor won the company on a bet over a flipped coin and changed the name in Asked Nick and Travis if they would like to help run the company. Tearin’ It Up Dirt Bikes re-opened its storefront in early 2007 and created its online presence in July 2007.
Roles CEO Scherlin – Responsible for all company operations. CFO Dumford – Responsible for all financial transactions and health. CTO Vogel – Responsible for all technology in storefront and online presence.
Storefront Within the storefront, Tearin’ It Up will provide dirt bikes, parts, accessories and repair services. Our featured brand is Honda Dirt Bike products. Specialize in providing quality bikes and parts. We also sell our own branded bikes: the Dirt Shredder 9000, Dirt Thrower 3000, Dirt Tosser 500.
Online Presence Online, parts and accessories can be purchased. Our top of the line forward and back navigator are our highest selling part. One-of-a-kind spoilers are available for overnight delivery. The NoiseBuster provides the appropriate noise tone and pitch for the ideal dirt bike appeal.
Customer Demographics Tearin’ It Up offers a wide verity of entry level bikes and accessories while also offering the veteran riders service and high preforming dirt bikes. Like to ride dirt bikes either for enjoyment or racing purposes. Majority of online users are experienced riders and racers. In-Store purchases are targeted at entry level riders.
Marketing Mix Online – We also use banner ads on various online dirt bike racing forums – Online advertising on up-coming races’ sites – Google Ads targeted at consumers searching for dirt bike parts and accessories Storefront – Our main marketing strategy is sponsorship of major dirt bike races in the area – Rent billboard space near storefront and dirt bike tracks – Sponsor the high winning racers for maximum visibility
References Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education