Revlon and L'Oréal Web Presence and Social Marketing Kelly Stapleton Theodore Gournelos Intro Communication Studies

Case Study REVLON Founded in 1932, by Charles & Joseph Revson, along with chemist, Charles Lachman. (where the “L” in REVLON comes from) Mission Statement- Establish Revlon as the most innovative beauty company in the world Revlon’s Vision- Offer beauty solutions to make people attractive and feel beautiful

Fidelity Capital & Income Vanguard Case Study REVLON Stakeholders Customers- Target, Walmart, Walgreens,etc. Consumers-people who use the products Employees Manufacturing company Company owners Stockholders Fidelity Capital & Income Vanguard

Revlon Cares about Social Responsibility Treatment of Issues REVLON Revlon Cares about Social Responsibility Safety- Products are high-quality and always tested Social- Making women feel more beautiful through cosmetics and philanthropic efforts. (i.e. The Annual Revlon Walk For Women, The Revlon/UCLA Women’s Cancer Research Program, etc.) Ethical-Global Code of Business Conduct Environmental- Use of sustainable ingredients and reducing environmental impact of operations

REVLON CARES Since 1990, Revlon has helped raise over $75 million toward women's health organizations. “The best part of being part of Revlon is all that they have done for breast cancer awareness and research.”  Emma Stone Revlon Global Brand Ambassador

Case Study L'ORÉAL Young chemist, Eugene Schuelle, founded L'Oréal in 1909. Began with hair dyes that he formulated, manufactured and sold to Parisian hairdressers Mission Statement: to provide the best in cosmetic innovations to women and men around the world with respect for their diversity.

Case Study L'ORÉAL Stakeholders Customers Consumers Employees Representatives Issues Involved environmental and social responsibility L'Oréal held stakeholder forums around the world to address the following forums: -responsible sourcing -biodiversity -diversity and equal opportunity policy -responsible communication -energy and climate change “ Together we will make beauty sustainable.  Together we will make sustainability beautiful. ”

L'Oréal Celebrates Women Case Study L'ORÉAL L’Oréal Paris celebrates 10 years of honoring extraordinary women making a beautiful difference. Nominate an inspiring woman who is selflessly creating change in her community to be one of this year's Women of Worth. L'Oréal Celebrates Women How it works. Each year, L’Oréal Paris awards 10 exceptional women with $10,000 to support their efforts to serve their communities. L'Oréal takes pride in the type of women that change the world so they want to reward them.

Literature Review REVLON & L'ORÉAL REVLON; REVLON Introduces Global Brand Re-launch and Declares "LOVE IS ON" Chemicals & Chemistry Business (Dec 5, 2014): 177. - Helps explain Revlon’s global marketing campaign and showcases the re-launch of their brand focusing on spreading love. Entertainment Industry Foundation; Revlon Global Brand Ambassadors Halle Berry, Emma Stone and Olivia Wilde to Host the 2012 Entertainment Industry Foundation Revlon Run/Walk for Women Defense & Aerospace Week (Apr 4, 2012): 77. - Explains the philanthropic efforts 3. L'Oréal outlines 2020 sustainability goals. O’Reilly, Lara. Marketing Week (Oct 24, 2013) -Outlines sustainability goals for the future for L'Oréal 4. L'Oreal Financial Times [London (UK)] 30 Aug 2012: 12. -Describes the company’s vision.

Analyzing both Revlon’s and L'Oréal’s website/social media Method of Analysis REVLON & L'ORÉAL Analyzing both Revlon’s and L'Oréal’s website/social media Sample studied Official Websites Facebook How? Analyzing the entire website Analyzing posts and comments left from consumers as well as the amount of likes of the page

Results How the organizations market themselves as a whole REVLON & L'ORÉAL How the organizations market themselves as a whole How they pay it forward Social responsibility The type of women that embodies each brand

Discussion Discovered the mission behind both organizations REVLON & L'ORÉAL Discovered the mission behind both organizations How each brand has an image to obtain How each organization markets more than just selling products Ways to expand research: Survey women on their satisfaction/opinion of each organization