RECRUITMENT AND RETENTION OF VOLUNTEER LEADERS AND MASTER TRAINERS KARI WASHBURN, GROUP HEALTH & ANDREA MEEWES SANCHEZ, SENIOR SERVICES OF SEATTLE/KING COUNTY Living Well with Chronic Conditions
Agenda Partnership Group Health and Senior Services Recruitment Strategies, successes, and challenges Retention Strategies, successes, and challenges Group Problem Solve Share scenarios and brainstorm possible solutions
Living Well Partnership Group Health Overview Consumer-governed, non-profit financing and care delivery system founded in 1947 Mission: To design, finance and deliver high-quality health care 590,000 members in Washington and North Idaho 26 medical centers and 9000 employees Contracts with 9,000 physicians and 44 hospitals
Living Well Partnership Group Health In-person workshops started in 1998 Offered at 18 medical centers 70 active volunteer leaders 6 Master Trainers 44 workshops offered in 2010 Goal to reach members Online pilot started in 2009 Goal to reach 500 members by June 2011
Living Well Partnership Senior Services Overview Promoting the emotional, social, and physical well-being of older adults 4,400 volunteers, 250 staff, 55,000 people served annually Core Programs o Adult Day Health o Caregiver and Kinship Care o Community Dining o Information and Assistance o Meals on Wheels o Minor Home Repair o Project Enhance o Senior Center Affiliates (7) o Senior Rights Assistance o State Health Insurance Benefit Advisor (SHIBA) HelpLine o Transportation
Living Well Partnership Senior Services Living Well Program Workshops began at Northshore Senior Center in 1998 Now offered at 9 senior and community centers 20 trained leaders 9 professional staff 4 GH volunteers 7 SS volunteers 7-10 workshops held each year
Living Well Partnership Collaboration to increase access to Living Well in King County Sharing of leaders Leader training Identification of unmet needs Strategies for improvement
Volunteer Leader Recruitment WORD OF MOUTH: #1 Strategy Workshop participants Position Postings Craig's list United way Local paper
Volunteer Leader Recruitment Professional staff facilitators Challenges and opportunities
Master Trainer Recruitment Experienced leaders
Volunteer Leader Retention Personal Contact/Relationship Building Experiencing a successful workshop TA Conferences In-services Volunteer appreciations Leader observations and coaching
Master Trainer Retention Keep them connected to the program o Lead workshops o Assist with leader observations o Assist with planning in-services o Ask them for feedback and strategies for improvement
Group Share Experiences with recruitment and retention Challenges and lessons learned
Contact Information Kari Washburn Coordinator Health Promotion Programs Group Health Cooperative th Ave. E., Seattle, WA Ph: | CDS Andrea Meewes Sanchez Program Manager Local Project Enhance Senior Services nd Ave., Seattle, WA Ph: