WhatsApp & WeChat Eli Dickens. WhatsApp WeChat WhatsApp Mountain View, California 700 Million active users WeChat Developed by Tencent in China 1 Billion,

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Presentation transcript:

WhatsApp & WeChat Eli Dickens

WhatsApp WeChat

WhatsApp Mountain View, California 700 Million active users WeChat Developed by Tencent in China 1 Billion, 600 Million active users 70 Million outside China

Excellent Usage Communication Marketing & Promotion Creative Usage

Highly used No training required Internal Team Communication

40% higher response Easier follow up process Customer Communication

Marketing & Promotion Existing customers Avoid spam messages Colgate Toothpaste

Colgate's relationship with WhatsApp jaimehinojosa. (2010, September 29). Colgate Smile. Retrieved from Jaimehinojosa's Blog:

Other creative services Concierge services Food Orders Medical Consultation

Fun Facts 140+ characters Video Chat 50+ people $0.99 McDonalds 19 Billion 70 Billion PAPAGEORGIOU, K. (2014, February 14). 17 KEY FACTS YOU DIDN’T KNOW ABOUT WHATSAPP. Retrieved from Paymill:

Kate SpadeMcDonalds Mercedes-BenzMichael Kors Many luxury company’s have partnerships Tiffany & Co.Burberry

Rare Pink Uniquely Bespoke “WhatsApp wasn’t something we planned to use, Customers asked for it. Now every design consultant has WhatsApp on their work phone.” Rare Pink co-founder Nickolay Piriankov Olson, P. (2014, February 19). Exclusive: The Rags-To-Riches Tale Of How Jan Koum Built WhatsApp Into Facebook's New $19 Billion Baby. Retrieved from Forbes: into-facebooks-new-19-billion-baby/

WhatsApp WeChat

Business Communication

References Burn-Callander, R. (2015, January 29). WhatsApp: the secret weapon for small businesses. Retrieved from The Telegraph: Gangal, A. (2015, May 26). WhatsApp: The next big marketing tool? Retrieved from afaqs: for-Marketinghttp:// Horwitz, J. (2014, January 1). How Alibaba and Tencent went head-to-head in Retrieved from TechinAsia: jaimehinojosa. (2010, September 29). Colgate Smile. Retrieved from Jaimehinojosa's Blog: Katre, H. (2015, August 13). How To Use WhatsApp For Business – 5 Tips With Examples. Retrieved from ProfitBooks: Olivier. (2015, January 15). Top 10 advertising campaigns on Wechat. Retrieved from Marketing China: advertising-campaigns-wechat/ Olson, P. (2014, February 19). Exclusive: The Rags-To-Riches Tale Of How Jan Koum Built WhatsApp Into Facebook's New $19 Billion Baby. Retrieved from Forbes: into-facebooks-new-19-billion-baby/ PAPAGEORGIOU, K. (2014, February 14). 17 KEY FACTS YOU DIDN’T KNOW ABOUT WHATSAPP. Retrieved from Paymill: