PROFESSIONALISM AND SOCIAL MEDIA Created by: Bedig Galladian

PROFESSIONAL SOCIAL NETWORKING ALLOWS STUDENTS TO… Build Online Presence and Personal Brand Network with personal and professional connections Job Search Access resources and information in specific career field Expand skill set with technology world

TYPE OF NETWORKING SITES LinkedIn world’s largest professional network with over 100 million members connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. Facebook largest social networking site with over 400 million accounts intended to connect friends, family, and business associates. Twitter an information network, with real-time information that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

5 RULES FOR PROFESSIONAL NETWORKING SUCCESS Know Your Platform Customize Everything Ask for Something Specific Take it Offline Whenever Possible Having Manners

LINKEDIN 60 million professionals 200,000+ organizations Over 150 industries 2.1 million students 37,000 university groups

WHY SHOULD YOU JOIN? Connect with classmates, faculty, and family professionally Find new opportunities for internships and full time positions Manage what potential employers learn about you from the Internet

WHAT LINKEDIN IS NOT VS. WHAT LINKEDIN IS LinkedIn is NOT... A place for party photos A place to update the status of your cat A traditional job board LinkedIn IS… A Professional Social Networking Site A network that allows you to make the most out of trusted professional networks

LINKEDIN IS THE SOLUTION TO THE BIGGEST CAREER CHALLENGES How do I get experience after university without a job? How do I get a job without experience? Building Your Professional Brand What kinds of jobs do I want? Finding and Pursuing Your Career Passion How can I network if I don’t know anyone? Building and Maintaining a Professional Network How does this Help me Get a Job? Turning Relationships into Opportunities How can I stand out from the crowd? Researching and Prepping for Interviews and other opportunities

JOB SEEKERS TIPS TO BEST UTILIZE LINKEDIN IN YOUR JOB SEARCH Ensure your profile is complete and up-to-date. Your connections should represent your “real world” network Search on LinkedIn Jobs Message Key Network Contacts

Example 1 Hi Laurie… A friend of yours, [insert name here] suggested I connect with you as I am new to LinkedIn and just learning the ropes. I would appreciate any help you may offer. Thanks [insert your name] Example 2 Hi Laurie… Last September I had the pleasure of meeting you at the Web 2.0 Conference in NYC. While I knew no one you took the time to talk with me and offered some places to visit while I was in your town. Thanks so much and I look forward to reconnecting. [insert your name] Brief is fine, just make it PERSONABLE! LINKEDIN CONNECTION REQUESTS - Beyond Social Media

FACEBOOK Began as a social networking experience for college students. Has grown into an experience for everyone including those who seek a professional networking experience

TIPS FOR USING FACEBOOK FOR PROFESSIONAL NETWORKING Facebook Page has to be social and professional Choose what information on your profile business contacts or prospective employers should see Create a simple profile (or clean up existing one) Limit the photos you post Post content relevant to your job search or career Use Facebook build relationships Choose your Friends wisely

TWITTER Helps build connections with interesting and relevant people around the world who are working and talking about topics related to your interests.

WHAT TWITTER DOES FOR YOU A way to get the latest information on your interest Twitter for Personal Twitter for Business Tweeting

TWITTER 101 FOR PROFESSIONAL NETWORKING Make your profile public Choose a Professional Twitter name Fill in your location with your real location Create a strong bio Choose a photo that is more of your face Start a following slowly Don’t just follow anyone Pay attention to other’s tweets Retweet Judiciously

COMMON SOCIAL MEDIA MISTAKES AMONG COLLEGE STUDENTS The generic invitation to connect (LinkedIn) Shows lack of effort into building a relationship Lack of Sensitivity Like a resume, a profile should be brief and targeted Spelling/grammatical errors, inconsistencies Just as you would carefully review your resume, you should check your profile Weak Headline or Bio Clearly identify yourself and your career interest No Recommendations Recommendations serve as a powerful resource for potential employers to see previous colleagues endorse you.

FOOD FOR THOUGHT Professional Social Networking is a tool to assist in your job search and networking experience. Recruiters still expect candidates to apply with a resume and a cover letter via the company web site or a job board site. Anything you put up is remembered and can be found, always be careful!