+ Intro Harnessing the Power of Social Media (w/EWB) Rebecca While we wait to get started, check out who’s on the stream! Tweet the below template, then search the #ewb hashtag and see who else is here! Hanging out on the livestream w/ #EWB Ready to tweet up and wine down

2 + Agenda… Intro to Twitter LinkedIn [Mo’ Money, Mo’ Magic] Hootsuite - BEST THING EVA. Sharing Your Dreams [Lame.] 2

3 + Online Personal Branding – Bottom Line What you say online, stays online. Social media and the social web demand transparency. The conversations you have on one social network will follow you to another social network. Your social interactions will become your professional interactions. Bottom Line – You need to be transparent in your interactions across the web and be strategic about what information you share on which social channels. 3

4 + What is your personal brand? What is your promise? What are you interested in & passionate about? Are you a professional, a change agent, an angry football fan etc? Can you be an angry football fan and a mobile entrepreneur? Which social networks will you leverage to relay your brand and what parts of your brand are relevant to which social networks? Can you be an angry football fan on Facebook but not on Linkedin or Twitter? And how angry of a football fan can you be? What type of language do you use, abbreviations, jargon social slang? Can you use heavily abbreviated slang jargon with profanity if you’re angry about the football game? 4

5 + – Sell it in your signature 5

6 + Facebook What do you want to use Facebook for? Facebook is a diverse social network that can be used for multiple purposes: Interacting with friends, sharing photos and organizing events. Marketing and advertising. Recruiting and staffing. Social movement building and activism. Facebook is the most likely social network to get you into trouble. Be aware of your security settings and preferences. Be aware of your friend list. Who’s on it? Coworkers, employers etc. Bottom line: No matter how secure your settings are,what you post is not secure. 6

7 + Facebook It! 7

8 + Linkedin 8 Build your profile. Tagline, picture, summary, work history, education, key skills. Recommendations Connections Marketing Hints & Tips: Reverse stalking, views, groups…

9 + Link In! 9

10 + Twitter 60% of people who sign up to twitter stop using it within the first month Why? They start an account thinking it will be an easy and free marketing platform – wrong! They sign up to tweet what they ate for breakfast and are confused that nobody cares. You choose your content. If you twitter will be the useless minutiae yammering you’ve heard about. 10

11 + A Few Reasons To Tweet… Interactive, real time, news source Links and resource sharing Short and concise information Get the inside scoop on a story or article Ask questions get answers Access to thought leaders, politicians, etc. Conversations and debate with like- minded people Political and social activism #socialgood You don’t need to tweet to use twitter 11

12 + Creating Your Twitter Handle Keep your handle name as short as possible, consider the implications of including your middle initial before you do it. Profile pictures – Nobody follows back the egg Bio – Your interest & what you’ll talk about Navigating your basic twitter dashboard Themes and customization 12

13 + #HashTags Unique and independent search query Subject Event When to use hash tags Trending Strategic hash tags, seeding, diversifying… 13

14 + #Imagine

15 + #EWB 15

16 + #ThingsIDo4EWB 16

17 + Lists Where and what are they? Creating a list and listing people Using lists to find great people to follow Where to find great lists… third party sites How to get listed Using lists to get noticed

18 + What mean and how do I use it? Conversationalists Shout outs Via MT DM

19 + ReTweets What does a Retweet (RT) mean? When should I Retweet? Old school Retweet vs RT with edit Thanks for the RT

20 + Twittequet Thanks for the follow Thanks for the mention Thanks for the RT Thanks for the listing How to make friends and build strategic relationships 20

21 + Managing Your Social Profiles Use a dashboard to manage your content and post to multiple social profiles at the same time. 21

22 + The function of the dashboard 22

23 + Adding your social profiles 23

24 + Loading your social profiles 24

25 + Creating hyper links, uploading files. 25

26 + Pending tweets and bulk scheduling. 26

27 + Pending tweets and bulk scheduling. 27

28 + Setting up your search streams 28

29 + lists 29

30 + Let’s talk #dreams and #Imagine2036 Let’s drive people to the Imagine site! Link to your page your social media messaging. Let’s get Imagine on the map! Talk about it all over the place - whenever, where ever. Let’s get ALL chapters participating in Imagine! Challenge another chapter? Call up the EWBer you met at the last regional retreat? Let’s spread Imagine outside of the EWB sphere! Share it with your friends and family who aren’t a part of your every day EWB life. Share it with your coworkers 30

+ Thanks!