Part of the National County Sports Partnership Network Development Toolkit Middlesex Golf Development Conference, November 2012 Adrian Ledbury

Hosted by supporting sport and physical activity About the PRO-ACTIVES Participants, Coaches and Volunteers Local Partners & Delivery Agents PRO-ACTIVE London Partnerships National & Regional Partners

Hosted by supporting sport and physical activity Services Funding / Income Generation Marketing / Market Segmentation Volunteering Club Development Coach Development 14 – 25 participation (Sportivate) Information Links to NGBs Child Protection Equality

Hosted by supporting sport and physical activity GROW Resources –Club managementClub management –Club business and development planningClub business and development planning –Finance and fundraisingFinance and fundraising –MarketingMarketing –Safeguarding and protectingSafeguarding and protecting –Engaging women and girlsEngaging women and girls –Equality and inclusionEquality and inclusion –Facility development and managementFacility development and management –Standards and accreditationStandards and accreditation –Workforce developmentWorkforce development Stay in touch - Club e-newsletter

Part of the National County Sports Partnership Network Income Generation

Hosted by supporting sport and physical activity Community Sports Enterprise 1.Vision - Strategy 4.For the Community 5. Welcoming 6. Communication (internal & external) 7. Income Generation 2. Leadership 3. Great experiences Community Sports Enterprise... the seven key strands

Hosted by supporting sport and physical activity Current income streams Membership fees Fundraising (events) Subs, competition day income Grants Bar, catering Coaching fees Sponsorship Hire out facility

Hosted by supporting sport and physical activity New income streams? Commissioning (health etc) Informal sport/Pay ‘n’ Play Membership categories: Premium, corporate, remote, student, part-time? Events –Sporting –Social –Community –Corporate

Hosted by supporting sport and physical activity Outcome – what are you trying to achieve? Increase female participation – match to funder Evidence of Need? Declining participation rates. Market Segmentation. Active People Survey Targets? 50 new members How will you deliver it? Coaching Courses, improved changing facilities, discounted membership How will you market it? Existing members, demo at shopping centre, open evening How will you fund it? Club, participants, in-kind How will you measure it? Membership database

Hosted by supporting sport and physical activity Sources of Funding Information PRO-ACTIVE North London - activenorthlondon.org/funding Funding Central (Free) Funding 4 Sport http (Paid) Grants On line (Paid) Trust Funding (Paid) Association of Charitable Funders (Free) Directory of Social Change (Paid) Grantnet J4BGrant

Part of the National County Sports Partnership Network Marketing

Hosted by supporting sport and physical activity P-ANL Marketing Workshop What is your offer? Who do you want to target? How will you reach them?

Hosted by supporting sport and physical activity Understanding your Market

Hosted by supporting sport and physical activity What would encourage them to do more? Jamie: 40% of this segment would do more sport if they were less busy. 20% would do more if admission to facilities was cheaper. 23% would do more if they had someone to go with Elaine: 56% would do more sport if they were less busy 15% would do more sport if admission was cheaper 15% would do more sport if they had someone to go with Roger and Joy: 44% would do more sport if they were less busy 14% would do more sport if admission was cheaper 11% would do more sport if they had someone to go with 7% would do more if they had more free time

Hosted by supporting sport and physical activity Elaine Empty nest career ladies- Mainly aged 46-55, married and full time employment and owner occupiers.

Hosted by supporting sport and physical activity Roger and Joy Early retirement couples- Mainly aged between 56-65, married and in full time employment or have retired recently

Hosted by supporting sport and physical activity Advocate Client Customer Prospect Suspect A great coach/club focuses here Your best marketing tool is a customer who has just had a great experience with you Traditional advertising

Part of the National County Sports Partnership Network Volunteering

Hosted by supporting sport and physical activity Volunteering – Top Tips inTegrate Tasks Talk Train Team Thank you

Hosted by supporting sport and physical activity Advertise your opportunity to motivated volunteers

Hosted by supporting sport and physical activity Adrian Ledbury