Twittering for Health Sian Aynsley Information Skills Trainer South London Healthcare NHS Trust
Are you on Twitter?
Messaging service “What are you doing?” 140 character “tweets” Followers What is Twitter?
Twitter is... only for ‘young people’ too much information a popularity contest just a social tool a temporary trend technology Twitter “myths”
Who’s on Twitter?
Who’s on Twitter?
Current awareness Sharing web links Networking Shortened URLs 4/medicine-tuition-fees-scholarships-university to Retweets Lib I wonder if someone’s invented an app that renews your library books? Hashtags #welovethenhs How is it being used?
Free Easy to use Short and snappy Mobile Why is it being used?
The Healthcare Library on Twitter
Positives Free User friendly Keeping up-to-date Networking Sharing information Potential to reach wider/different audience Negatives Reaching users No governance Time factor Poor search facility Advertisers Difficult to measure impact Our experience
Why Twitter?
Uses of Twitter
Other Web 2.0
Monitoring Twitter
Positives Keeping up-to-date Networking Sharing information Fun Widens access to library resources Negatives Reaching users Advertisers Difficult to measure impact Social rather than professional Others’ experience
More searchable Twellow What the Trend More integrated iGoogle, Netvibes, Pageflakes Google Wave, Sharepoint More uses Disease mapping Patient education Finding evidence Future developments
Top Twitter tips! Describe who you are and what you do Let your users know Find people to follow and follow who they follow! Comment, retweet, interact, join lists Experiment, try things out Have a personal and a professional account Follow us!
Any questions? Sian Aynsley Information Skills Trainer South London Healthcare NHS Trust
Articles (all articles can be accessed from our Delicious site ) Cain Miller, C (2009) Who’s driving Twitter’s popularity? Not teens New York Times, August 25 Johnson, S (2009) How Twitter will change the way we live Time, June 5 Kleffman, S (2009) Health pros atwitter over tweeting Contra Costa Times, July 27 Mann, B (2009) Gary Linehan’s We Love the NHS campaign shows the political power of Twitter The First Post, August 14 References
Websites Bit.ly HootSuite Google Wave iGoogle Netvibes Ow.ly Pageflakes Twellow Twitter What the Trend Wikipedia: Twitter References