MAKING ADS 12 th Meeting. ADVERTISMENT  Advertising is the business of telling stories..MAKING BELIEVE.

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Presentation transcript:

MAKING ADS 12 th Meeting

ADVERTISMENT  Advertising is the business of telling stories..MAKING BELIEVE.

TYPES OF ADS  PRINTED ADS  ONLINE ADS –ADWORDS  VISUAL ADS  AUDIO ADS

WHY ADS?  SIMPLE  POWERFUL  CONTINOUS EFFECT

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT  1. Keep it Simple   You have a few seconds, at best, to catch your prospect’s attention. Stick to a single, clear, concise message. Cut through the chaff. Omit needless words.

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT  2. Vivid and Visual  Colors, powerful language and visual content – apart from conveying subconscious cues about your core message, these elements also help in attracting and keeping attention.  Red for Kfc and McD

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT  3. Establish Relevance  Why is this important to me / why should I care? Make your story relevant to the largest possible audience. For more, read this excellent article on establishing ‘relevance’.

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT  4. Prove Credibility  push the ‘exclusivity’ factor, and use celebrity endorsements to convert prospects.  We tend to laugh off celebrity endorsements but the truth is that they work on an emotional, subconscious level and as such they can never be totally discounted  Credibility comes in different sizes – social proof is one strategy, another is to use authentic research

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT  5. Action!  Advertisers often fail to capitalize on their hard work by NOT including any actionable steps at the end of each ad.  simply adding a url at the end of the ad. Another option is to invite the audience to take action through their mobile phones.  Whatever you do, get people to take some sort of action at the end of the advertisement. Offer some reason to take action, such as a discount voucher or free offer.

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT  Keep up the Curiosity  Make your customer come and dig more infos about your product / service

TASK  Make your own advertisment! and the Lecturer will read it in front of the class for you. Audience judge the ads.