REEVO UNITED SOCCER CAMP JOHN KROLICKI AND DANNY O’KEEF
OBJECTIVE Get people to be informed and register in Reevo United Soccer Camps. Drive the consumers to the camp website.
BACKGROUND Many colleges, universities, high schools and sport organizations run soccer camps in the New River Valley. Reevo United Soccer Camp is a camp run by the head Men’s Soccer coach of Radford University, Marc Reeves. The day camp is designed to allow campers to enjoy the sport while becoming successful players.
BIG IDEA Babysitter vs. Reevo
TARGET AUDIENCE Primary: Parents of kids 5-15 in the NRV who are interested in day soccer camps. Secondary: male soccer players 13-19, and soccer players on the East coast, mainly in Virginia.
CONSUMER PROFILE Laura and Jeff Tommy is 10 and Sarah is 6 Both working parents Need summertime babysitter
OBJECTIVE PROPOSAL What they think: Targets want something for there children to do during the summer. When they are at work they need somewhere to take their kids during the day. Big Idea proof: It helps children develop and practice fundamental soccer skills. The soccer camp is conveniently located at the Radford University campus, located in the New River Valley. We want targets to see Reevo United, as a way for kids to stay active during the summer. Coach Reeves is a father of three himself. He with the help of his instructors can keep your kids off the street, and happily busy during the summer months. Don’t pay for a lazy babysitter who steals your food and toilet paper.
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