The Lanzhou Beef Noodles The origin of Lanzhou beef noodles. The feather of Lanzhou beef noodles. The date of Lanzhou beef noodles. Why Lanzhou beef noodles.

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Presentation transcript:

The Lanzhou Beef Noodles The origin of Lanzhou beef noodles. The feather of Lanzhou beef noodles. The date of Lanzhou beef noodles. Why Lanzhou beef noodles become so popular among the people in China?Why Lanzhou beef noodles become so popular among the people in China? Five factors constraining the development of Lanzhou beef noodles.Five factors constraining the development of Lanzhou beef noodles.

The Origin Of Lanzhou Beef Noodles Lanzhou Beef Noodles(Stretched Noodles) is the most famous local dish in Lanzhou. It was first created during the reign of Emperor Guangxu ( ), Qing Dynasty ( ) and it is now popular all over China.

"Lanzhou beef noodle" is the most distinctive popular economy snacks. It has a history of 85 years, the gen uine Lanzhou beef noodle is founded in 1915 by the hui people called Mabaozi. Mabaozi’s home was very poor at that time, in order to make a living,he made a hot pot beef noodles at home and then peddled in the streets. Later, he put the beef and sheep’s liver into the soup,it smells and taste good and every body like ed it.

Then he opened his own shop, and think out a strategies "into the store a bowl of free soup",When the guests was coming into the door the buddy serving a bowl of soup at once. Therefore Mabaozi’s beef noodles became famous. He did the business until 1925 when his son took over the shop who called Majiesan.Then he opened his own shop, and think out a strategies "into the store a bowl of free soup",When the guests was coming into the door the buddy serving a bowl of soup at once. Therefore Mabaozi’s beef noodles became famous. He did the business until 1925 when his son took over the shop who called Majiesan.

The features “Clear” It’s a kind of plain soup noodles, what’s wonderful is the TANG Qing-face show. The beef plain soup is difficult to boil. You can’t add water repeatedly. And the soup is the mark of the Lanzhou noodles. “White” The white refers to the radish. Don’t look down upon it, it will mask the strong flavor of the meat and offer some temporary respite from the heat.

“ Red ” “Red” means the chili oil that water on the noodles. It’s oil-riched, good taste and mellow. You cannot help to have a taste. “ Green ” It stands for the garlic cotyledons leaves which full the color and appearance.

3 shapes Circle Flat wide angular

Data of Lanzhou noodle 1. After nearly a century of innovation and development, Lanzhou beef noodles not only as representatives of restaurants in Lanzhou local characteristics, but also become a business card of Lanzhou.

 2. It has won the national name of snacks, "Golden Tripod", "halal brand-name food", "Chinese snacks Award“.  3. It with the Beijing roast duck, Tianjin Goubuli was identified as one of the three major Chinese fast food pilot by the State Internal Trade Bureau in December  4. According to rough statistics, there are 3000 Lanzhou beef noodle restaurant in China now, and the annual turnover has nearly 100 billion Yuan, and absorb nearly 34 thousand employees.

 It was counted, Lanzhou beef noodle soup restaurant in the country has far exceeded the number of Kentucky Fried Chicken and McDonald's chain in the world combined, Lanzhou beef noodle soup is to the world, Lanzhou beef noodle soup at home and abroad for the development of the ascendant.

The data of Lanzhou city 1.Now every lanes of Lanzhou, no matter size, at least one or two beef noodle houses and beef noodle houses quick to every 30 seconds a noodles, has been recognized as the local cuisine food. 2. Industry insiders estimate that there are around 3700 beef noodle restaurants in the city, and a beef noodle restaurant employ 5 to 10, and there are tens of thousands of people employed in the beef noodle shop. 3.Lanzhou Beef Noodle House pay for the labor remuneration at least 9,000 million Yuan.

4.according to the data of Lanzhou Municipal Bureau of Commerce, Lanzhou has 915 Lanzhou beef noodles shops currently, in which noodle soup shops have 639, with a total business area of 6 thousand square meters, more than 9,500 employees and annual turnover has nearly 1 billion Yuan.

As we mentioned on the mind of the Shanghai Bun, Xi'an referred to a natural snack,refferred to Lanzhou are noodles. Innumerable restaurants across the country dubiously claim they sell "genuine" Lanzhou-made beef noodles which enjoy a high reputation. So why Lanzhou noodles so popular in China?

Lanzhou beef noodles was famous as a big bowl of noodles,it's well- done beef, laver soup,nice long noodles, fast serves are well- received both at home and abroad, and won "Jinxing Prize" in 1991 at the national local snack competition. The pulled noodle was also established as one of the three Chinese fast food by the certain department of the nationa,as a "Chinese first noodles " it's really a special food in catering industry. Created by so many qualified workers, the noodles shows as "one clear, two white, three red, four green, five yellow", they stand for clear soup, white radish, red chili oil, green garlic stem, yellow noodles. It has been created development in an all- around way of its color, tasty and shapes. In a word,it’s very delicious!

A bowl of beef noodles costs 2 Yuan and takes only a few minutes to prepare. The chef twists and stretches the dough skillfully and in less than two minutes the noodles are finished. This quick and inexpensive food is undoubtedly the first choice among the locals. There are one or two beef noodles eateries on every street in Lanzhou.

 Today, clear soup beef noodles is famous for its nice flaver, rich nutrition, low price, you can not only taste it here and there in Lanzhou, but also in many other regions and countries

Most Lanzhou noodles restaurants are stetted up by the people of the hui nationality And more and more people are curious about the customs of national minority. This is one of the reasons that Lanzhou noodles can draw more and more attentions.

Five factors constraining the development of Lanzhou beef noodles  1. be content and lack of expansion of consciousness.  2.small scale, low degree of standardization, the lack of competitiveness.  3.adhere to the traditional and lack of innovation.  4.skills training lags, lack of human resources to support going out.  5. the lack of policy guidance and financial support.

Thank you