INVERTED PYRAMID STYLE Writing a good story or article.

MOST IMPORT TO LEAST IMPORTANT

BENEFITS ON THE WEB OR IN THE NEWS Readers can quickly assess whether they want to read your entire article. Readers can stop reading at any point and still come away with the main point of your article. By starting with your conclusion, the first few sentences on your web page will contain most of your relevant keywords, boosting your By front-loading each paragraph, you allow your readers to skim through the first sentences of every paragraph to get a quick overview of your entire article.

START WITH YOUR CONCLUSION  Front Loading your article:  They front-load their story, putting the essential and most attention- grabbing elements first, followed by supporting or explanatory information in order of diminishing importance.  The least important information is at the bottom. This style allows newspaper readers to skim their newspapers for a quick news update; they can choose to read only partway through an article knowing that the information they fail to read at the end is not going to be as important as the information at the beginning.  This style also has the advantage of allowing editors to chop off the bottom of articles at any point so that the story will fit into the required space on a newspaper page. When the least important information is at the bottom, articles can be easily shortened by editors without damaging the structure of the story.

THIS IS NOT AB ESSAY!  Front-loading is different to the style you were taught in school for essay-writing.  To write an essay, you start with an introduction and you gradually build up to your conclusion.  To write effectively for the web, you need to do the opposite, and come to the point immediately.

DON’T LOSE YOUR AUDIENCE  By front-loading your web content, you are more likely to keep your readers on the page. keep your readers on the page  Today’s Internet users are impatient for results. If they cannot quickly and easily assess your article for points of interest, they are likely to leave your webpage and go search for an alternative that is easier to skim.

HOW TO WRITE IN THE INVERTED PYRAMID STYLE  To Front-load your article :  Write a brief summary or overview of your article in a few sentences. Include your most important keywords in the summary and put it at the beginning of your article. This allows users to quickly assess what your article is about, and helps search engines to identify your most important keywords.  To Front-load every paragraph :  Limit each paragraph to one main point or idea.  Start each paragraph with the main point or conclusion in the first one or two sentences.  Then go on to explain your point.

 To Front-load your headlines :  Start your headings with significant words.  The first words then communicate the subject matter, and catch the eye of your reader.  Well-composed headings at the beginning of each section will help your readers to skim and scan the entire article looking for points of interest.

A mother of four is at the center of a blistering social media movement dubbed hashtag #IStandWithCherish. Cherish Peterson is under fire for leaving behind her 2-month-old son, Huxton, outside an Arizona supermarket Aug. 24. A photo snapped by a bystander shows the baby strapped into a carrier inside a shopping cart. In an interview with station KPHO-TV in Phoenix, Peterson shares her side of the story.KPHO-TV “I got into my car and normally I put my cart away, but I didn’t need to because I parked at the front of the store and I never park there, and I drove away,” Peterson, of Gilbert, Arizona, told the affiliate. She describes the horrific moment she realized baby Huxton was not in the car when she got home 40 minutes later. “As I was pulling into the garage, my 3-year-old goes, ‘Where’s baby Huxton?’” she explained. “His car seat is right behind me so I turned around and realized it was gone.” An off-duty Phoenix police officer had spotted the infant and took him inside a nearby salon. Huxton was not injured, but Peterson now faces a misdemeanor count of child endangerment. “I thought the whole time he was in my car,” the mother, now 28, said. The incident has sparked a social media firestorm with many quick to condemn Peterson’s actions. One Facebook user wondering whether she was “under [the] influence?” But just as fiercely, others rushing to support Peterson on Twitter and a Facebook page attracting nearly 17,000 members.Facebook page Supporters are sharing what they’re describing as their own “perfectly imperfect” parenting moments and calling for forgiveness. “I have never met Cherish but the public punishment through social media has to be far more painful than any charges that might be brought against her. I forgive and so should we,” one user wrote on the page. Her husband, Nathan, is also springing to her defense. “We love our family and we love our children,” he said. “I married the best, in terms of the mother and wife Cherish is to me and our children.” The Petersons admit they’re not perfect parents and they’ve learned this the hard way. “I’m a good mom who made a horrible mistake,” she said, fighting back tears.