National Conference on Electromobility and Clean Transport – Malta, November 29th 2013 Siemens E-car Operation Center M. Di Fiore – Siemens e-car solution sales expert

Agenda Actors involved and main e-car Operation Center concept 2. E-car Operation Center product description & IT ecosystem 3. Potential Customer Segment 4. References Infrastructure & Cities - Smart Grid Division

Which players will take part in this story? Smart grid DSO Energy vendors End users/Drivers Service providers Charging station operators Roaming partners Enablers: Governments, Municipalities, Authority, Car Manufacturers, etc. Infrastructure & Cities - Smart Grid Division

E-car Value proposition Siemens will address the e-mobility market with a strong focus on value-add Software application supporting customers in implementing end-to-end solution If requested Siemens will be able to offer also TK solution in the e-mobility arena through certified HW partnering program with Charging Units suppliers (this strategy will allow Siemens to be more cost effective with broader offering to customers) Infrastructure & Cities - Smart Grid Division

The Electromobility Ecosystem The core is the eCar Operation Center The eCar Operation Center (aka OC) is the IT system to manage the entire electromobility process It collects all the information from the field and is aware of what’s happening on the recharge infrastructure Electromobility Operation Center It makes all the information available to all the electromobility actors/stakeholders But which are the actors/stakeholders involved and connected to the eCar OC? Infrastructure & Cities - Smart Grid Division

The Electromobility Ecosystem Operation Center & Actors involved Distribution System Operators (DSOs) MUNICIPALITIES OEM Energy Vendors Electromobility Operation Center Owner 1 Owner 2 Charging unit operators Service Providers CORPORATE USERS PRIVATE USER Infrastructure & Cities - Smart Grid Division

Siemens E-Car Operation Center Integration with the Smart Grid Compliant to new standard defined by European Green Emotion! eCar Operation Center Power Grid DMS Demand Response System Load Management Requests Predefined Peaks Reduction commands Clearing of Data V2G by end 2013! Infrastructure & Cities - Smart Grid Division

Agenda Actors involved and main e-car Operation Center concept 2. E-car Operation Center product description & IT ecosystem 3. Potential Customer Segment 4. References Infrastructure & Cities - Smart Grid Division

Siemens E-Car Operation Center Features details Power Grid Control Clearing / Roaming Infrastructure Management Contracts and services Infrastructure & Cities - Smart Grid Division

The OC as enabler of additional value added services EVs user Integration with loyalty card Service providers Usage Fees Private Prepaid model Public administrations and authority Fleet management Green dashboard Smart management of distributed generation Car sharing Business Energy Vendor and DSO OEM Infrastructure & Cities - Smart Grid Division

Electromobility IT Ecosystem Clearing house for global roaming Green Emotion Marketplace Power grid DMS Building and Energy management systems Charging units (different models and communication protocol) CRM, Billing and AMM systems Public portal and Dashboard Navigation systems Open and customizable interfaces! System can be used as a Service over the cloud Infrastructure & Cities - Smart Grid Division

Agenda Actors involved and main e-car Operation Center concept 2. E-car Operation Center product description & IT ecosystem 3. Potential Customer Segment 4. References Infrastructure & Cities - Smart Grid Division

Core customer segments Potential customer segments Commercial Utility & DSO Parking ESCO & Energy Vendor Fleet – Rental – Car sharing E-mobility Service Provider Microgrid (eg. Industry, University Campus, etc.) Local Public Transport Home/ Final customer Infrastructure & Cities - Smart Grid Division

Agenda Actors involved and main e-car Operation Center concept 2. E-car Operation Center product description & IT ecosystem 3. Potential Customer Segment 4. References Infrastructure & Cities - Smart Grid Division

Siemens for E-mobility The European Project Consortium MISSION Development and demonstration of a unique and user-friendly framework for green electro-mobility Industries: AREVA T&D, Better Place, Bosch, IBM, SAP, Siemens Utilities: Dansk Energy, EDF, Endesa, Enel, ESB, Eurelectric, Iberdrola, RWE, PPC Electric Vehicle Manufacturers: BMW, Daimler, Micro-Vett, Nissan, Renault Municipalities: Barcelona, Berlin Bornholm, Copenhagen, Cork, Dublin, Malaga, Malmö, Rome Research Institutions and Universities: Cartif, Cidaut, DTU, ECN, Imperial, IREC, RSE, TCD, TECNALIA EV Technology Institutions: DTI, FKA, TÜV Nord

E-car OC references Kickoff meeting with Enel for e-mobility project (Italy, 2009) Pilot project for an innovative e-mobility system deployed in Rome, Milan, Pisa (Italy, 2010) First CUs installed with Endesa (Enel Group) (Spain, South America, 2011) 1000 CUs with Enel (Italy, 2012) Development of the first e-car sharing infrastructure with an Energy Service Company in Naples (Italy, 2012) New business opportunity with Autostrade for microgrid management and e-mobility in highway stations (Italy, 2013) Launch of Operation Center all over the world (2013) EU Green Emotion Project: Roaming and Load Management (EU, 2013) ZEM2ALL project including DC chargers (Spain, 2013)

References Car-sharing - our experience in Neaples and Milan Sept 5th 2012 Project lauch during World Urban Forum Sept 20th 2012 Test phase with 40 users April 12th 2013 E-car sharing service lauch during Energy Med in Neaples Oct 14th 2013 Bee arrived in Milan as partner of the EQ sharing project Goal achieved by today Neaples -50 vehicles -30 bee points -15 new bee points from Nov 2013 Milan -124 vehicles BEE PROJECT PARTNERS MDB M&D - WS IT Agenda-120216-UG-v01.ppt Infrastructure & Cities - Smart Grid Division

Thank you for your attention! Di Fiore, Manuela Solution sales expert manuela.difiore@siemens.com +39 (02) 24364292 +39 (335) 7490574 Infrastructure & Cities - Smart Grid Division