The Role of Intellectual Property in Raising Finance by Small and Medium-sized Enterprises Geneva (WIPO headquarters) Switzerland 12 July 2006 Andreas.

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The Role of Intellectual Property in Raising Finance by Small and Medium-sized Enterprises Geneva (WIPO headquarters) Switzerland 12 July 2006 Andreas Schweitzer

 Ocean July 2006 In our 20’ session I would like to discuss with you issues about:  To patent or not to patent….  Why do we patent? For us? For investors? Others..  What do we patent? Unique technology? A process?  Geographical coverage v/s cost of maintenance..  Why do we decide not to patent or even to publish  Value of patents..  How to develop your Patent Strategy  Freedom to act  Freedom to operate v/s forced licensing  Trademark  Domain names  A sample case - The case of Fritson  (a patented French Fries Convenience Food Concept)  For more information check also: Clic on Animation below

 Ocean July 2006 A food service system ( a sample case)

 Ocean July 2006 How does the SWOT of your IP policy look? HOW WOULD YOU GO ABOUT ? Patent umbrella, TRIZ method.. WHAT WOULD YOU DO ? patent or not, or even disclose? A little Q&A for the remaining time You might want to reflect on your own case.. Please contact me for any further questions or thoughts..

 Ocean July 2006 Head Office OCEAN AG Seestrasse 1 CH-6330 CHAM, ZG Switzerland Tel Fax Website : Andreas Schweitzer Tel: +41 (79) Avenue de Champel CH 1206 Genève, SuisseTel: +41 (22)

 Ocean July 2006 A Holistic approach to accelerate growth through the provision of Know-How, Contacts and Financing