6 by 6, Ready to Read: Marketing to Make a Difference at Johnson County Library
The Economics of Inequality 35% of children enter school without skills to succeed 20% of High School seniors have difficulty reading 60% of children have difficulty learning to read *American Educator, Spring 2011
ECRR, PLA, ALSC, NICHD and other acronyms… 6by6: Ready to Read is based on the National Every Child Ready to Read program created by the Public Library Association and the Association for Library Service to Children in partnership with National Institute of Child Health and Human Development
We Need to Start Early…
6by6: Ready to Read at Johnson County Library was born out of our Strategic Plan titled: Experience Johnson County Library Raising a Program
It’s strategic... It is part of Johnson County Library’s strategic plan to bring early literacy experiences to preschool children and their caregivers.
Skills Have fun with books Notice print Talk, talk, talk Tell stories Look for letters Take time to rhyme
The Rollout Challenges: (also known as opportunities) Funding Staff buy in Communication
Marketing Challenges: (also known as opportunities) Language Design Integrity of Materials
Measurement
Parents and caregivers were reading more to their children by an increase of 16%!
Why?
Does 6 by 6 work? 15% Increase 10% Increase 8% Increase
Because It Works…
The Importance of Goal Setting and Success Stories
6 by 6, Ready to Read: 6 Skills by 6 Years