Marketing Updates By: Bill Vander Plaats

1.Key resources for you 2.New tools 3.Getting you quick information 4.Three things to remember Agenda Some see the dangers Others see the possibilities Winners enjoy the journey Pebble Beach Golf Course

Marketing in HVAC: More than pretty pictures

But… Let’s start with some pretty pictures

HVAC Filtration Professionals The Class of May 2015

A Night Spot Every LAKOS Rep Should Know About..

1.Sales promotion for selling eHTX and eTCX – items must ship between April 1, 2014 and May 31, Considering promotion ideas for next year….

Three Things You Should Remember: 1.Our website at and HVAC partner portal at are your first stops to get product information Printed literature orders, demo units, and support for your events (lunch + learns) are requested through your LAKOS Sales Manager. 3. to with cc to your LAKOS Sales Manager for any additional requests (graphics help, Sneak Peek - Key Learning Objectives

1.Product Literature Sales Brochure Submittal Drawings Installation Manual (IOM) Specification Sheet Case Studies Tech sketches and other technical info 2.Animations/videos 3.Promotional giveaways 4.Events – National (AHR Expo) and regional 5.Website and Partner Portal Key Resources for You

1.New Basin Cleaning animation Currently no-narration, but that is coming Other languages are possible, if needed 2.Revised Products web pages for HVAC Contain more clickable information on a single slick, for both YOU and Engineers Still trying to make it easier to find things 3.New VIDEOS-Only pages All videos in one place Downloadable in several formats Still have YouTube channel with videos as well New Tools

“Old Tools” That Are New To You 1.Return on Investment Calculators American units of measure version Metrics version 2.Lakos.com Application pages Products pages But first…..a look at your #1 Rep tool

Getting You Quick Information - Portal

1.Semi-secret location of Rep-specific information 2.Only price list has a password at this time (“2014” right now) 3.Page not linked to other parts of site and not searchable from most pages on lakos.com 4.Next Step: Allowing access only through passwords or addresses, but we have received some “pushback” about making things too hard to get to Getting You Quick Information - Portal

Tour of Getting You Quick Information - Portal

1.Top of page Icons to most requested information Powerpoints for this training will be edited, upated, and put on portal for your (and others) future use eSolutions Web App? 2.Bottom of page Shortcuts to info on lakos.com Meet the Team Getting You Quick Information - Portal

“Old Tools” That Are New To You Tour of lakos.com

Our BEST Tools….. Often Come from YOU Don’t be shy about suggestions

Three Things You Should Remember: 1.Our website at and HVAC partner portal at are your first stops to get product information Printed literature orders, demo units, and support for your events (lunch + learns) are requested through your LAKOS Sales Manager. 3. to with cc to your LAKOS Sales Manager for any additional requests (graphics help, Review- Key Learning Objectives

Questions?

Thank You