EURO Mediterranean Conference on Creativity, Innovation and IPR in Textile and Clothing Industry in the Euro-Med Innovation in 21 st Century SMEs Wendy Malem Director Centre for Fashion Enterprise Dean Graduate School, LCF, University of the Arts London

Education London College of Fashion is committed to fashion creativity, enterprise and technology. LCF hosts CFE, DISC and FDS which are embedded in the fashion industry. These industries need design leadership, innovation and entrepreneurship but also need sound business ideas concerned with how to use these tools for commercial benefit. Masters Fashion Enterprise Creation Executive MBA Fashion MSc Applied Psychology for the Fashion Industries Every success has a journey.....

Creativity, Design, Innovation Creativity is about making the space for thinking and the generation of ideas. Design is about identity and leadership Innovation is about new thinking for new processes, products and management.

Innovation strategies for the design process Innovation and Collaboration. CFE and WORTH Innovation through Design. CFE Innovation through technology and management. CFE, DISC and FDS

Centre for Fashion Enterprise Our 5 pillars to fashion and high end industries strategy are: Design Leadership New Digital Strategies Investment Planning Manufacturing People for Business

Design Leadership Embedding a philosophy for innovation or design leadership throughout the business is the key. " Creativity is not something you add just like seasoning..... It's a crucial, integral part of the business and is not in opposition". Burke CEO Fendi ( Marion Hume Time article 2006)

New Digital Strategies "It was surprising to discover that 37% of respondents believe that social media is not relevant to their business. Of those who do use social media 76% are using it for advertising! marketing and PR, with only 6% for recruitment and customer relations respectively. It still seems as though there is much that can be done to embrace the opportunities available from living in the connected world". Deloitte Entrepreneurship UK 2013/14 report

Investment Planning The Investment Readiness event is part of a new initiative developed in response to the need for fashion designer businesses to secure capital to fund their growth plan. “We understand what it takes to deliver sustainable business growth for the London Fashion Designer sector. People recognise that the Centre for Fashion Enterprise really makes a difference.” Wendy Malem Director - Centre for Fashion Enterprise

Manufacturing DISC 123 projects undertaken including: Blue- I Studio - RFID introduced to a small fashion manufacturing businesses has resulted in a 40% improvement in business efficiency, lower cost and improved margins. Lily Camper - Jewellery designer who was cutting shapes in industrial Perspex had help in creating some pieces using CAD which enabled her to 3D print her wax moulds and create a small batch production for business success. Claire Barrow - A art-fashion designer who had hand- painted vintage leather jackets and needed to produce for orders beyond her capacity while retaining her creativity.

People for Business Centre for Fashion Enterprise London's business development platform for emerging fashion designer businesses. To ensure a designers survival and success takes more than raw talent. It is crucial in today's market for them to be better informed in business and to follow a considered development plan. CFE facilitates this, unlocking creativity and business potential. Successes include Erdem, Richard Nicoll, Peter Pilotto, JW Anderson and Mary Katrantzou. New Market Entry: businesses who have been trading for one year or more. Pioneer programme: businesses with 5 or more stockists, revenue abound £40,000 Venture 2 year programme: businesses operating for 2 years minimum and 10 stockists Building Brand Equity: businesses trading 3/5 years turning over £500,000 minimum

Conclusion Is it creative aspects alone that are worthy of discussion for the fashion and high end industries or do we need to see a combination of creatively-led Design, Technology and Business strategies to further scale our industries. Should the European Education Model reflect this model? Understand the value of embedding digital technologies in the operations of fashion Identify the impact of new value chains to unlock creativity as in WORTH. Will these recommendations be enough for EU to retain its dominant position in fashion and high end industries?

Wendy Malem Director Centre for Fashion Enterprise Dean Graduate School, London College of Fashion, University of the Arts London fashion.arts.ac.uk +44 (0)