Writing and Completing Reports and Proposals Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 15 - Chapter 15

1.Adapting documents to your audience 2.Understanding effective report content 3.Composing effective proposals 4.Completing reports and proposals 5.Understanding a request for proposals Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 2Chapter 15 - Learning Objectives

Adapting to the Audience Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 3Chapter 15 -

Audience Sensitivity Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4Chapter 15 - The “You” Attitude The “You” Attitude Sense of Etiquette Sense of Etiquette Positive Emphasis Positive Emphasis Bias-Free Language Bias-Free Language

Guiding the Readers Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 5Chapter 15 - Headings Links Transitions Previews Reviews

Building Relationships Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 6Chapter 15 - Style Language Content Credibility

Style and Tone Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 7Chapter 15 - Situation Information Report Length Audience Informal Tone Informal Tone Formal Tone Formal Tone

Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 15 -

Drafting Report Content Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9Chapter 15 -

Structure of Reports Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 10Chapter 15 - Introduction Body Section Closing Section

Complete Clear Documented Accurate Balanced Logical Draft Report Content Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 11Chapter 15 -

Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 12Chapter 15 -

Drafting Proposal Content Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 13Chapter 15 -

Successful Proposals Demonstrate your knowledge Provide examples and information Research your competition Prove your proposal is workable Adopt the “you” attitude Package the proposal attractively Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 14Chapter 15 -

Draft the Content Introduction Body Text Conclusion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 15Chapter 15 -

Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 16Chapter 15 -

Completing Reports and Proposals Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 17Chapter 15 -

Four Completing Tasks Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 15 - Revising Producing Proofreading Distributing

Producing Reports Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 19Chapter 15 - Synopsis or Abstract Executive Summary

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 20Chapter 15 - Prefatory Elements Authorization Document Authorization Document Transmittal Document Transmittal Document Table of Contents Table of Contents List of Illustrations List of Illustrations Cover Title Fly Title Page

Supplemental Elements Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 15 - Appendix Bibliography Index

Producing Proposals Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 22Chapter 15 - Synopsis or Abstract Executive Summary

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 23Chapter 15 - Title Page Copy of the RFP Transmittal Document Transmittal Document Cover Title Fly Prefatory Elements

Supplemental Elements Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 15 - Appendix Key Résumés

Distribution Methods Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 25Chapter 15 - PhysicalWeb-BasedElectronic

Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 26Chapter 15 -

Writing Requests for Proposals Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 27Chapter 15 -

Writing RFPs Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 28Chapter 15 - Company background Project description Overall requirements Decision-making criteria Proposal requirements Submission and contact information

Managing RFPs Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 29Chapter 15 - Identify Decision CriteriaAllow Sufficient Response TimeEstablish an Online System

Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 30Chapter 15 -

Chapter 15 Writing and Completing Reports and Proposals Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 31Chapter 15 -

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 15 -