2012 Ground Work Growing Membership Not Just Pass Holders, MEMBERS Local Loyalty Established Local Rate 2013 Duncan Cup and Member Guest Discounted Greens.

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Presentation transcript:

2012 Ground Work Growing Membership Not Just Pass Holders, MEMBERS Local Loyalty Established Local Rate 2013 Duncan Cup and Member Guest Discounted Greens Fee at Sister Courses Added Value to Pass Holders Growing Database

Tahoe City Golf Course involved in their and our 2nd Annual Member Championship Built relationships amongst fellow DGM members create more value to their memberships Exposed existing members to their sister clubs TAHOE CITY WON THE CUP ON THE LAST HOLE OF THE 2 DAY 36 HOLE COMPETITION!!!!! EXPOSED SISTER GOLF COURSE MEMBERS TO TAHOE CITY! Duncan Cup

Started a database at ZERO and built it to 1049 people Weekly of property updates and promotions Accomplishing 25-30% open rates $1 raffle win a 2013 membership to ALL 3 DGM Courses Haggin Oaks Golf Show - Sacramento Member of the month promotion ALL YEAR Bully’s (Mt. Rose and Carson City) Sierra Gold and Sparky’s (Reno) Developed Database

Member of the Month & $1 Raffle Promotions

Tahoe City on the company truck that frequents each property weekly Travels 35,000 miles annually in our target markets Exposure throughout the Northern Nevada/Northern California regions Competes now in 5 parades annually Including SnowFest DGM Truck

Included Tahoe City in the first day of DGM Member Guest Tournament this year Many people that competed had never played Tahoe City Had 2Tahoe City teams compete in weekends event Member-Guest

Promotions for Tahoe City displayed at Wolf Run, Dayton Valley, and now Fallon Tahoe City Pass holders have discounted rates at each sister course giving them the opportunity to play golf at premiere properties during the off season Increases the perceived value of the season pass Exposure Thru Other DGM Properties

Ran promotion through holiday season Thanksgiving to Christmas exposing Tahoe City to the entire Reno/Carson City/Sparks markets Sold 167 at $99.99 Total income to DGM was $14, Tahoe City’s Portion 35.29% $5, % discount if 100% are redeemed Very effective advertising dollars Costco

In Golfing Nevada that is distributed throughout Nevada, California, Utah, Colorado, and Oregon Golfing Nevada

Tahoe City Golf Course on their marketing material Direct phone line to Tahoe City Golf Course Granlibakken

Tahoe City Golf Club and North Tahoe High School help to decorate truck Participated in the parade, dog pull, and human bowling SnowFest

6 magnets posted on the inside of the river rafting busses of logo and location of the golf course Employee’s received a 50% discount on food at the course River Rafting Buses

Eliminated Senior rate Will maximize tourist greens fees New Locals Rate Increase value for all local residents, need to do a better job of identifying locals No Twilight Hoped to maximize greens fees Early Bird Special (before 10am) Increased morning play and may move away from the Early Bird Special next year Rate Structure

Monday Night Bridgetender League Tuesday Junior Clinics Wednesday Night Scrambles Thursday Ladies Clinic Friday Night Appetizers 150 Anniversary promotions ALL Year Bocce League On Going Regular Promotions

April 2012 Paid Rounds 14 Food & Beverage $0 Total Revenue $35, Paid Rounds 197 Food & Beverage $5,664 Total Revenue $58,888 Early start opened 4/5 for membership play and pass sales. Opened the course to the public on 4/10.

May 2012 Paid Rounds 455 Food & Beverage $9,354 Total Revenue $72, Paid Rounds 539 Food & Beverage $13,872 Total Revenue $37,643 First day of the Duncan Golf Management Member-Guest Invitational.

2012 Paid Rounds 944 Food & Beverage $13,620 Total Revenue $57, Paid Rounds 798 Food & Beverage $16,983 Total Revenue $45,450 Another successful 2 Bill Tournament. Have seen growth in member rounds. June

July 2012 Paid Rounds 1,974 Food & Beverage $22,295 Total Revenue $92, Paid Rounds 1,889 Food & Beverage $24,505 Total Revenue $83,955

August 2012 Paid Rounds 1,565 Food & Beverage $21,254 Total Revenue $77, Paid Rounds 1,961 Food & Beverage $24,993 Total Revenue $98,875 Hosted $7,000 rehearsal dinner and bocce ball court opened.

September 2012 Paid Rounds 1,010 Food & Beverage $24,067 Total Revenue $58, Paid Rounds 788 Food & Beverage $21,208 Total Revenue $52,255 Tahoe City Blue Spruce Member-Guest and the Rainbow Tournament.

October 2012 Paid Rounds 362 Food & Beverage $13,971 Total Revenue $27, Paid Rounds 502 Food & Beverage $9,982 Total Revenue $21,849 SLOW

2012 6,333 paid rounds of golf for $185, ,681 paid rounds of golf for $183,262 Growth of 348 paid rounds for a loss of $2,441 Local rate full utilized Hopefully that pays over time Early Bird Special is a reflection of the loss in greens fees Rounds and Revenue

Pass Sales ALL of passes sold for $81,000 Early sales of passes were awarded a $25 gift card to bar and grill once it had opened ALL of passes sold for $89,700 Early incentive for price break on passes Increase of 13 passes or $8,700 Member rounds ,727 Member Rounds ,956

Food and Beverage Annual Comparisons March thru November 2012 Total food and beverage revenue $116, Total food and beverage revenue $143,232 Growth of $27,103 Largely due to food and beverage operations being open early, along with consistent operations.

Remainder of the Year Holiday Parties Snow hit October 22 last year. With the forecast we will stay open as long as we can. Hired JJ Drake as our FULL TIME year round manager. Preparing for Winter Operations While growth is minimal we have hopes that the ground work laid in 2014 will lead to a more prosperous 2014.

Tahoe City Winter Sports Park Looking forward second year of OUR Pilot Program We BELIEVE that year round operations will truly benefit the ENTIRE Community!