Search Engine Optimization Practical and useful No unrealistic promises

SEO? All efforts to elevate the position of your website in the search engines results (often referred to Google to keep it simple)

SEO? All efforts to elevate the position of your website in the search results (often referred to Google to keep it simple) An element in your online strategy A bit of a guessing game

SEO Analyses On-site optimisation Off-site optimisation

SEO Measure your performance with: – Google Analytics & Webmaster Tools – Woorank – Firefox toolbar “web developer” – SEOmoz

Google Analytics & Webmaster Tools Number of visitors over time Referring sites Keyword searches leading to your site Regional overview Keyword position

Woorank.com Analyses your site on must-do’s Gives practical advise

Firefox Toolbar: Web developer Shows metadata of the page you visit Meta tags Title attributes Image attributes Page rank Easy to spy on your competitions On-site SEO Error console source code

Page strenght Term target Link popularity checker + backlink Great content! SEOmoz.org

Your content Metadata – Keywords – Description – Title tags – Alt tags – H1-H6 tags URL Internal links XML sitemap On-site SEO

How does your content affect the search results Use of keywords and combination of terms Substantive, unique content Recency (freshness) of page creation + regular updates

The content is to the site what the flower is to the plant. It attracts the elements it needs for its survival

Metadata – Keywords Influence is minimal but very easy to implement Use your 5 most important keywords on every page Add page specific terms Add synonyms Add regional reference

Metadata – Description Allows you to control what the surfer sees underneath your link when it appears in the search results Add your keywords Use 70 to 150 characters Create a unique description for every page

Meta data – Title tag Appears at the top left of the browser and in the tab title Include your keywords Don’t make it too long – max +/-70 characters Create a unique title for every page

Meta data – Alt tags Gives a description to your images. It’s meant to assist blind surfers understanding the image Use your keywords Use an accurate keyword Try to give all your images an alternative text

Meta data – H1 – H6 tags There are up to 6 HTML heading levels. H1 is SEO wise the most important, H6 the least Try to use one H1 tag per page Use headings according to text structure (semantic HTML) But don’t go trying to use up to H6 just for the sake of it Insert your keywords

URL Try to use a keyword in the root domain name: (i.e. Or use it in the subdomain: At least use it in the page name url:

Use URL rewriting for CMS based website

Internal link Use your keyword instead of “click here” Human brain works in associative way, use internal links to associate relevant content Internal links assist the SE bots

XML Sitemap Increases number of pages indexed by SE bots Includes hidden pages, PDF documents, … Overkill for small sites – Menu and internal links should provide enough coverage

Source: seomoz.org

Off-side SEO All about external links and their credibility So how to get them? 1.Unique content on your site 2.Contribute on specific forums 3.Set-up your own blog and list it 4.Target high PR ranked sites to get links from

Off-side SEO –Unique content on your side Good, original, recent content is more likely to derive external links in an organic way than generic content

Contribute on specific forums Any LinkedIn groups for your targetgroup? Sector specific forums Other user generated content sites? ‘nofollow’attribute? Add good slides to Slideshare, LinkedIn

Your own blog A blog a day keeps SEO companies away Send possible intrested people a link to your blog List your blog in appropriate directories Elevate with other social media, only if you’re committed about it!

Target high PR sites for backlinks Call the company/organisation in question and ask for a link (or propose a reciprocal link) Offer something! Provide useful information with links to your site (customer testimonials for example) Make sure your external link is keyword focused (instead of a link behind your logo pointing to your homepage)

Source: SEOmoz.org

Bad SEO 1.Hidden text/keywords 2.Buying links or using link farms ( 3.Cloaking (providing different content to SE) 4.Duplicate content/websites 5.Don’t trust SEO “experts” who make wild promises

SelTec bvba It started 7 years ago Now a driving force of 12 team players outperforming at: Webdesign E-marketing Telemarketing (for IT) Graphic design

SelTec – CMS On-site optimisation made easy Content management made smart Integrated e-marketing SEO dashboard with useful tips and news

Thanks – Questions? Guido Gezellelaan Mechelen 015/