AUDIENCE MEASUREMENT FOR THE 21 ST CENTURY JAN GOODING, CHAIR | SIMON REDICAN, CEO 1 st March 2016

A NEW JOINT INDUSTRY CURRENCY

AMP IS THE HERO BRAND

AGENDA Publisher Audience Measurement Co 21 st Century Audience Measurement – AMP Timeline

21 ST CENTURY METHODOLOGY 5000 all-device digital panel

21 ST CENTURY METHODOLOGY AMP survey 35,000 sample in home interviews Digital panel 5000 ‘light’ tracker app comScore (Respondent level data-file: fused PC & mobile Fusion Duplications

QUALITY SAMPLE AMP survey 35,000 sample in home interviews

NRS VS AMP

AMP CAN HELP FUEL INDUSTRY GROWTH Industry Marketing Planning Trading

A NEW COMMERCIAL APPROACH?

AGENDA Publisher Audience Measurement Co 21 st Century Audience Measurement – AMP Timeline

MAKING THE MOST OF AMP

WHAT WILL PAMCO DELIVER? 1.New methodology, with our very own digital panel at its heart, will provide unique insights into brands’ total audience delivery by platform 2.PAMCo will deliver AMP audience data which can revolutionise the way published media is marketed, planned and traded 3.PAMCo will work tirelessly to market and sell the benefits of AMP to the market