Table of contents Company Name Slogan Target Audience Positioning Brand Image.

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Presentation transcript:

Table of contents Company Name Slogan Target Audience Positioning Brand Image

Company Paper and Ink French Founder: G. Gaspard In 1926

Name Lyreco French Lyr: lire = to read Ec: écrire = to write Co: compter = to count

Slogan You’re our number one! Service is our number 1 concern Costumer is most important

Target Audience Larger companies Schools No individuals

Positioning All over the world Africa Australia Europe America Asia

Brand Imaging Exceptional service Often too commercial Wide range of products

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