Number of Articles and Publicity Value Methodology Q Articles are collected from print and internet sources on CisionPoint – All articles in the Eaton Hydraulics folder are included – Print articles in the other folders, such as Vehicle and Corporate, are searched for hydraulics mentions – All duplicate or irrelevant articles are eliminated – Only coverage in the U.S./Canada is included – Some of the articles included are specifically about The Hydraulics Group’s products and news, while others are fairly general/minor mentions of Eaton’s hydraulics business Publicity Value Calculations – Cision’s Publicity Value is a calculation that estimates the price that professional media buyers would pay for that amount of exposure for that particular outlet. It provides a numeric value that allows you to compare the value of an article to another article. – Cision takes into account the number of impressions for the outlet in which an article appears, using audited print circulations and website monthly unique visitor figures. Then it factors in the average cost per impression based on the type of media, as well as the length of article/segment, to derive the publicity value. – Cision’s methodology differs from a standard advertising value formula, which uses advertising rates to calculate ad value. The problem with this methodology is that in many cases no advertising rates exist, particularly for internet articles and even some broadcast news shows. Ad rates are also problematic because those that are available are based off a published rate, which is most often dramatically different from the actual prices paid by media buyers. Because we make generalizations based on the average cost per impression, you will receive a consistent and rational publicity value on your print, online and broadcast hits, regardless of availability or validity of a published ad rate.

Number of Articles and Publicity Value Highlights Q Top stories during Q included: – XCMG Group of Jiangsu Province, China, has selected Eaton components for its first vibratory compactors with hydraulic transmissions. – Brightwater Manufacturing Ltd. of Christchurch, New Zealand, has selected Eaton’s products for its TC1885C mobile crusher. – Eaton’s 2Q profit jumped 49%; Hydraulics sales increased 28% to $728 million. – LifeSense system predicts the lifespan of a hydraulic hose. – Proportional directional valves provide integrated programmable control capabilities. – Announcement of “Global Gears, Drives & Speed Changers Industry” study by Research and Markets Top Publicity Value - trade media outlets – IndustryWeek - Smarter Product Development – 8/1/2011 – Fleet Equipment – Green Truck Initiatives – 8/1/2011 – 5.0 Mustang & Super Fords – Clean and Mean – 9/1/2011 – Waste & Recycling News - Hybrid trash trucks grow in popularity – 8/8/2011 – Plant & Works Engineering - Next generation directional valves - 9/1/2011 – Process & Control - Proportional directional valves – 8/1/2011

Number of articles and Publicity Value Each Quarter Q – Q Based on an unrestricted list of U.S./Canadian media outlets tracked by Cision

Number of articles and Publicity Value Each Quarter Q – Q Based on 10 key trade media outlets tracked by Cision