Union Station Bus Concourse. FasTracks Map As the hub of RTD’s FasTracks program, the redevelopment of Denver Union Station is a crucial component of.

Slides:

Advertisements

Similar presentations

National Representative 2012 – 2013 Membership Recruitment & Outreach: Building a Plan.

Advertisements

Spring Break in Hermann Park Traffic Closures, Driving Directions & Communications Strategy 2012.

National Utility Contractors Association of Colorado Wings Over the Rockies Air and Space Museum March 19, 2015.

RTD FasTracks Overview ColoRail Winter Meeting

King County Recycle More. It’s Easy To Do.. Goal and Objectives Program goal: Increase single-family residential recycling as measured by waste diversion.

North Florida AACEi. Project History July 18, 2011 – Phase I FFGA signed at Florida Hospital ceremonies Nov. 3, 2011 – FDOT purchased the corridor from.

How often do you get a opportunity to truly do an amazing thing!

Colorado Rail Passenger Association Spring Meeting June 1, 2013.

P roject H eavy D uty Meeting the Needs of Students and Industry In the North Peace.

Beau J. Mitts, MPH Harris County Hospital District Ricardo Mendiola Houston Department of Health and Human Services Tracy L. Torma Torma Communications.

Communications & Public Relations Report.

Street Smart Pedestrian and Bicycle Safety Campaign Briefing to the Transportation Planning Board March 19, 2008 Michael Farrell, TPB Staff Item #11.

Intersections Plan Outcomes  Skyway system  Downtown population  Hiawatha Light Rail Corridor  New cultural assets  Target Field  Historic.

Media relations, budgeting & publics Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances.

Heart of Devon Tourism Partnership Marketing Activity

National Library Service for the Blind and Physically Handicapped Library of Congress Strategic Plan for the New Public Education Initiative May 7, 2014.

The Elephant Parade is in Town: Planning for the 2012 Republican National Convention 2013 APTA Multimodal Operations Planning Workshop July 30, 2013 San.

Delaware Department of Transportation Trip Planning: More Than Just Road Signs Trip-Planning: More Than Just Road Signs Michele Ackles Delaware Department.

Branding Process & PR Efforts May Agenda Branding Discovery Process + Next Steps Spring Recap Summer 2015 Plan #onthecircuit.

Learning from Denver’s FasTracks Experience June 20, 2011.

North Metro Rail Line FasTracks Citizens Advisory Committee September 18, 2013.

Workplace Partnership Hospital Campaign Initiatives.

Becoming a Road Respect Community. WHAT IS ROAD RESPECT?

FasTracks Moving Forward: Regional Transportation Plan (RTP) Amendment Staff Recommendation Phillip A. Washington and Team August 7, 2012.

AFTERSCHOOL AND SUMMER MEALS IN ROCHESTER Aaron Lattanzio Summer Meals Coordinator Finger Lakes Health Systems Agency.

Wherever Life Takes You 8 (PT) 2 is a 5-year nationwide education and outreach initiative designed to build support for public transportation.

NARFE Chapter and Federation Public Relations “Making it work” NARFE Chapter and Federation Public Relations “Making it work”

Kern Council of Governments Overall Public Outreach Program Board Workshop 6:35-6:50 p.m. November 20, 2003.

Promoting your NMTC Project. Program Extension  Promote your NMTC project and help get the program extended:  We need to make them aware that the New.

Driving Safety Home on Roosevelt Boulevard August, 2009.

\ PUBLIC RELATIONS. \ THE ROLE OF PUBLIC RELATIONS PR Narrows and manages the perception gap INTEGRATION Internal External EDUCATION Tell them what they.

Publicity and Public Relations Objective: Introducing publicity and public relations. In the end of this week, students will understand the importance.

World TB Month 2010 Commuter activation case-study.

Community Celebration

Transit Alliance 4 Founded in Coalition of 39 groups 4 Local governments 4 Business organizations 4 Community groups.

Virginia Transit Association APTA’s Advocacy and Outreach Campaign to Increase Funding for Public Transportation June 9,

Citizens Advisory Committee Quarterly Update Bill Van Meter, Assistant General Manager, Planning September 19, 2012.

Tools of Public Relations Communicating Public Relations.

Bombardier Special Event The Olympic Line – Vancouver’s 2010 Streetcar APTA 2010 AdWheel Awards Entry.

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

Welcome Go SOLAR Outreach Committee Meeting September 12, 2012.

Managing Travel for Planned Special Events: What, Why, & Benefits Walt Dunn, P.E. Dunn Engineering Associates, P.C. Talking Operations Seminar January.

MAG Regional Council July 23, Why Do This? In 2006 the average hospital stay for Arizona residents with asthma was 3.2 days In 2006 the average.

Public Open House Thursday, March 19, 2009 TOD Plan & Park-and-Ride Location Study Village of Montgomery, Illinois Public Open House TOD Plan & Park-and-Ride.

Module Outreach and Communication Develop opportunities to stimulate change through effective communications and outreach techniques.

Christmas 2013 Campaign.

City Leadership & Bike Edina Task Force Annual Work Session February 16 th, 2010.

Effective Active Living Strategies – Tools to Improve Community Health & Vitality Carver County Active Living September 24 th, 10am Tracy Bade, Public.

Tactics and Strategies for Organizing a Successful Ballot Measure Campaign Center for Transportation Excellence Conference Dec. 9, 2003 Kelly Nordini Transit.

MARKETING AND COMMUNICATIONS COMMITTEE PREPARED BY: JOSEPH SAMUEL.

Feed the Hungry Food Box Program Proposal Sue Carpenter Carpenter & Company C

Street Smart Pedestrian and Bicycle Safety Campaign Briefing to the TPB Technical Committee April 7, 2006 Item 7 Michael Farrell COG/TPB Staff Item 7,

Chapter 11 Promotions. Objectives To recognize the complexity of promotion with respect to the various forms it can assume as part of the marketing mix.

Communications Department Update RTD Board Study Session September 25, 2012.

Proposed Service Changes for March 20, 2016 The mission of the RTA is to provide safe and sustainable mobility services to the citizens of New Orleans.

1 Eagle P3 Project Update FasTracks Monitoring Committee Dec. 2, 2014.

1 Eagle P3 Project Update FasTracks Monitoring Committee May 12, 2015.

Service Development Process 1. Our mission: To meet our constituents’ present and future public transit needs by offering safe, clean, reliable, courteous,

RTD Communications Department Annual Overview and Update RTD Board Study Session August 27, 2013.

1 Eagle P3 Project Update FasTracks Monitoring Committee September 1, 2015.

Department of Transportation Road Services Division Snow and Ice Response

2014 Annual Program Evaluation (APE) Status Update April 1, 2014.

Developing a Successful Sales Presentation

BLACK HERITAGE SOCIETY

Free MetroRide Travel Time and Reliability Improvements

Co-Creating Global Sharing Day

Marketing & Outreach Planning

2014 Annual Program Evaluation (APE) Status Update

Grand Opening April 15, 2013 Prepared by: Karen McKay

A Strategic Marketing Plan for ALL

Presentation transcript:

Union Station Bus Concourse

FasTracks Map As the hub of RTD’s FasTracks program, the redevelopment of Denver Union Station is a crucial component of one of the largest transportation projects in North America. The multimodal hub will knit many different transportation modes and six new public plazas in one place with pedestrian and bicycle connections.

Historic Union Station Historic Union Station is the heart and soul of the transit district in Denver. It is getting rehabilitated to its historic prominence. Upon completion, Denver Union Station will be an exciting destination and a major transportation gateway to the region.

Union Station Surface

Union Station Bus Concourse Routes 0, 20, 32, 31X, 40X, 55X, 72X, 80X, 86X, 104X, 120X, AF, BV, BF, BX, BMX, L/LX, LNX, LSX, S, Free MetroRide

Free MetroRide (Circulator) RTD ordered special articulated busses to operate on the new and exciting Free MetroRide. It will compliment the existing Free MallRide and provide weekday service approximately every 5 minutes from 6 a.m.-9 a.m. and 3:30 p.m.-6:30 p.m.

Operator Training (Ongoing) Total Operators Trained Platte – 351 trained, 77 remaining (82% complete) East Metro – 282 trained, 100 remaining (74% complete) Boulder – 140 trained, 33 remaining (81% complete) District Total – 773 trained, 210 remaining (79% complete)

Current DUS Bus Facility

Union Station Communication and Outreach Coordinated effort between Marketing, Public Relations, Public Information and Event Planning Include information about bus concourse, Free MetroRide service and Market Street Station closure

Union Station Marketing Broad-based marketing and advertising campaign –showcasing the overall benefits of Union Station (a city within a city) Spotlighting individual transit elements –New bus concourse –Free MetroRide –Market Street closing –Future commuter rail –Connections to system

Marketing Campaign Goals Raise awareness of elements of the new facility Educate about new services Build excitement for grand opening/event(s) Drive people to attend the opening/event(s)

Marketing Tactics Literature (folder, fact sheets, brochure) Billboards and outdoor On-vehicle advertising Print and digital ads Website and social media Radio Banners Street teams/events RTD ambassador program

Public Relations Goals To provide clear, timely information to potential and existing riders on how to access the new bus complex and its services To help users plan ahead for changes to their individual transit route(s) To inform and engage all stakeholders about the bus concourse, Market Street Station Closure and Free Metroride

Internal Communications RTD on the Road –Visiting all of the divisions during shift changes to distribute information and answer questions –Two presentations at Blake and Civic Monday Morning Q –Ongoing information and updates about project information and employee opportunities Friday Facts thehub Key Messaging –Provided to TIC, Board, other employees

External Communications Public information sessions Tours Outreach to downtown businesses and residences –Presentations –Booths in lobbies Outreach to specific communities –Bicyclists, ADA, suburban commuters, downtown residents, chambers of commerce, Colorado PIOs

Media Outreach Media tours –Tour of DUS –Tour of Free MetroRide Press kits –Information about DUS, Market Street and Free MetroRide –Distribution to all local media outlets (television, radio, print) Community newspaper outreach Targeted story pitching –Pitching stories of interest related to Union station, i.e., Last bus pulling out of Market

Grand Opening Events Employee Event –Saturday, April 26 –Carnival theme with games, activities and BBQ Union Station Gala –Thursday, May 8 –Invitation Only –Seated dinner with past, present, future theme P3 (Public-Private Partnership) Roundtable –Friday, May 9 –Invitation only

Bus Concourse Grand Opening and Ribbon Cutting Ceremony –Friday, May 9 –Begins at 12 p.m. Bus Concourse Grand Opening Celebration and Block Party –Friday, May 9 –Follows ribbon cutting ceremony –Music, food trucks, activities and RTD Informational area 18 Grand Opening Events (cont.)

Questions?